In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.
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In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.
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In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.
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Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.
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In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to track, how gaps in reporting develop, and what stronger financial visibility can unlock. The discussion also looks ahead, touching on exit readiness and how increasing private equity activity is shaping expectations for MSP performance and long-term value.
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In this interview, Cathleen Nelson, VP Cloud Partnership at WSO2, discusses how enterprises are moving from treating AI as an add-on to embedding it at the heart of modern digital architecture. The conversation explores unified agentic systems, responsible AI at scale in regulated industries, and why deploy-anywhere, low-lock-in cloud strategies are becoming critical as organisations transition AI from experimentation to production.
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In this interview, Jack Cooke, Senior Director of Global Partner Programs at Inforcer, discusses how MSPs are evolving in response to AI, security and the growing complexity of the Microsoft ecosystem. He explores the shift towards consolidation, compliance-led security, and service-based models that help partners simplify delivery and scale effectively. Cooke also shares how modern partner programs must go beyond rebates to deliver real operational value and enable MSP differentiation.
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In this interview, Melanie Douglas, Sales Manager EMEA & Global Partner Program Manager, discusses how the company is evolving its Microsoft 365 migration expertise into AI readiness, governance, and Copilot enablement. She explores how organisations can better manage data security and governance to ensure successful AI adoption at scale. The conversation also highlights how MSPs can turn AI readiness into a scalable advisory and revenue-generating service.
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In this interview, Josh Ewing, VP of eNlighten Managed Services at Namos Solutions, discusses how managed services are evolving beyond traditional break-fix models towards value-led, outcome-focused delivery. He explores the growing role of AI and automation in improving efficiency and client experience. He also explains how XLAs and VLAs are helping organisations drive measurable business value across Oracle environments.
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Daniel Reeves, CEO of The Computer Clinic Bicester, shares how the business has evolved from its roots into a modern IT services provider supporting both consumers and organisations. He discusses shifting customer expectations, the growing importance of cloud and cybersecurity, and how partnerships with Pax8 are helping to expand capabilities and deliver more scalable, resilient services.
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Pete Hughes, Founder and Managing Director of Zalara Tech, shares how building a business in the age of AI shapes growth and delivery, and why success depends on understanding that AI is never a one-size-fits-all solution. He discusses working with organisations to map processes, identify the right problems to solve, and apply the right technology, alongside how the partnership with Pax8 supports Zalara’s go-to-market strategy and scalable, cloud-driven services.
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Mostyn Thomas, Senior Director of Security EMEA at Pax8, breaks down how ransomware is evolving, what the new Cyber Essentials standards mean in practice, why attackers are increasingly targeting supply chains. He also explores how partners can stay ahead by building more resilient, real-world security strategies.
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Andy, Data & AI Director at Pax8, explores what the agentic inflection point means in practice and how AI is moving beyond experimentation into real-world application. He breaks down the 'empty box' approach to AI, the role of enablement through initiatives like the Pax8 Academy, and how the idea of a hybrid workflow is evolving as data and AI become central to how partners deliver value.
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Phylip Morgan, Senior Vice President, Marketplace & Channel Expansion at Pax8, explores the shift from Managed Service Providers to Managed Intelligence Providers and what it means for the future of the channel. Phylip discusses how AI, automation, and a changing mindset are driving the rise of new types of companies built for an intelligence-led era, reshaping how value is delivered across the ecosystem.
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Greg Gyves, Director of Global MSP & GSI at TeamViewer, explores the real operational pressures MSPs are dealing with. He highlights expanding service boundaries, rising complexity, and the constant push to do more with less. He explains how too many disconnected tools are driving inefficiency and burnout, and why a unified platform can help simplify operations without sacrificing capability. From embedding security and automation into everyday workflows to using AI more practically, he shows how MSPs can streamline delivery and achieve more consistent, scalable service.
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