Arrow Electronics introduces new EMEA “Cloud Innovation Factory” channel program for technology providers

Arrow’s newly launched program enables technology providers to build their future through business and strategy planning, onboarding and optimisation of solutions. In addition, the program offers services designed to help grow their organisations, and a pledge to continuously innovate to adapt to the changing needs of customers looking for SaaS applications in order to scale.

“We are excited about the opportunity to participate in Arrow’s Cloud Innovation Factory. We’ve always had fantastic support from Arrow regarding our core cloud technology stack. The Cloud Innovation Factory program creates a huge new channel opportunity for us as a fast-growing ISV to accelerate our growth into new markets and territories by reaching a broader network of complementary partners ready to integrate our Digital Workplace Experience platform and App into their own value propositions,” said Paul Collins, chief technical officer, Spica Technologies.

Arrow will work through its dedicated teams across EMEA to expand the technology providers’ usage of cloud, scale market-ready solutions, integrate into marketplaces, better apply subscription models, and understand different channel models to grow with other channel partners.

The technology providers fall largely into four categories of organisation, those who: 1) are rapidly scaling and need to demonstrate viability quickly, 2) are more established who want to target new growth areas, 3) want to connect and build with applications that can be integrated into other apps, and 4) are looking to modernise through cloud platforms.

The program will cover everything from creating a value proposition, to training and consultancy services as well as marketing, demand generation and vendor best practice.

Arrow has worked with technology providers for many years, but “Cloud Innovation Factory” cements a partner-centric relationship where it can guide them on a journey to success.