Wednesday, 27th January 2021

Rackspace Technology migrates the British Heart Foundation’s online gift shop to VMware

Rackspace Technology has extended its work with the British Heart Foundation to provide support to its online gift shop ahead of Christmas.

The global pandemic has severely hampered fundraising and retail sales for many charities including the British Heart Foundation (BHF). The BHF has seen a 50% downturn in income this year, forcing it to cut its annual investment in vital heart research by £50m.


Its e-commerce sales are a crucial source of income for the charity, particularly in the run up to Christmas.

Rackspace Applications Services managed the entire migration — from planning to execution. It was a lift and shift migration to VMware environment which took place in just six weeks, two weeks ahead of schedule.

Nicquel Jackson, Technology Project Manager at the British Heart Foundation, said: “Rackspace Technology was one of the first names we considered for this project because we have a long-standing relationship and were sure it had the capabilities to help.

“The key element of this project was the timescales because we had a specific deadline to meet. Rackspace Technology was conscious of those timescales and anything that could potentially delay us, meaning we were able to deliver the project ahead of schedule. This piece of work has supported our online shop to continue raising vital funds for heart research.”

Simon Bennett, CTO, EMEA at Rackspace Technology said: “Our multicloud expertise is valued by our customers as we are able to support with a plethora of cloud challenges. We’re proud to be able to support a worthy organisation like the British Heart Foundation, to ensure its online gift shop continues to drive as many sales as possible to help it continue to achieve its goal to end heartbreak forever.”

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