Tuesday, 26th January 2021

AA Ireland steers to a more integrated and agile future

TIBCO Software is providing core digital transformation solutions to boost AA Ireland’s capabilities in optimising the value of its data. 

The Dublin-headquartered motoring service provider and insurance intermediary has deployed TIBCO’s integration, analytics and streaming analytics solutions to bring greater agility and accuracy to its Pricing, Risk Selection, Marketing, Call Centre Optimisation, and MI processes. The move has enabled the business, which separated from its parent company in July 2016, to utilise self-learning and predictive modelling to continually optimise the value of its data and gain valuable customer insight.

The TIBCO® Insight Platform, comprised of TIBCO StreamBase®, TIBCO BusinessEvents®, TIBCO Spotfire® and TIBCO® Enterprise Runtime for R solutions, addresses the challenges faced with legacy restrictive pricing engines. As well as being easier to control and manage, the new scalable platform enables the implementation of advanced analytics and sophisticated models to better manage and extract value from the increasing amount of data pouring into the organisation and allows the Quantitative Analytics team to design bespoke predictive models and machine-learning algorithms to optimise a multitude of business opportunities. Building these business solutions on a single platform, which is not typical in the industry, enables alignment of business strategies, thus ensuring success.

The statistical modelling of TIBCO Spotfire offers the benefits of a complete predictive analytics ecosystem without the requirement for in-depth expertise in this area. These improved capabilities will also leave the business better placed to serve its 350,000 customers and manage the heightened threat of fraud by cross referencing new and existing intelligence more effectively than ever. “It’s all about the ability to process large volumes of data instantaneously and, even at this early stage of deployment, we are finding the technology to be very powerful and doing exactly what it needs to do,” said Brian Mullan, chief information officer, AA Ireland.

Mark Greatorex, vice president, sales, EMEA, TIBCO said, “The project has been a very exciting opportunity to build on our partnership with AA Ireland and drive digital transformation for this strong brand.” He continued, “It’s still early days in the journey, but in providing the tools that will help the business react much quicker to market changes, it’s a move that will see it well placed for the big plans ahead.”
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