Digital marketing event organiser ad:tech moves to the Cloud

ad:tech, the organiser of the world’s largest digital marketing conferences, has chosen CloudSure from iomart Hosting, a leading UK provider of bespoke cloud and managed hosting, to ensure a scalable and highly available web presence ahead of its annual London event.

Every year ad:tech stages ten global advertising and technology conferences and exhibitions which provide a forum for digital marketing trends and initiatives and are attended by thousands of digital professionals. ad:tech London takes place on September 11 – 12 at Olympia.


The company behind ad:tech, dmg::events, were hosting on a physical infrastructure with a web hosting company in the south of France but decided they needed more secure and flexible hosting in the UK. The Cloud gives them the ability to cope with peaks of interest around each of their events.
They now have a fully managed Cloud solution including, Server, Backup, Storage and Firewall on iomart Hosting’s high availability CloudSure platform.


James Drake Brockman, Head of EMEA, Digital Marketing for dmg::events, said: “When I took responsibility for ad:tech at the start of 2013 I ordered an audit of the technology we were using. As a UK based organisation I felt we should be hosting here. It was a quick and natural decision to go with the UK’s leading provider of cloud services and benefit from more flexible provisioning.”


Sarah Haran, Managing Director of iomart hosting, said: “We’re delighted to be providing cloud hosting for the leading organiser of digital marketing events around the world. CloudSure gives ad:tech the ability to cope quickly and efficiently with spikey traffic around the conferences and exhibitions it stages.”


iomart Hosting is part of AIM-listed iomart Group plc which owns and manages 10 secure ISO 27001 accredited data centre locations across the UK and has a private high speed fibre network.
 

Atlassian Corporation has introduced new AI features in Confluence that enable content to be...
Cloudera has announced updates to its hybrid data and AI platform aimed at supporting enterprise...
Elida Beauty partners with SnapLogic to establish a modern IT environment post-spin-off, aiming to...
CoreView has launched Corey, an AI agent designed to support IT teams in managing Microsoft 365...
Financial services face escalating data security risks from widespread generative AI usage.
Proton has launched Proton Workspace, a suite of business productivity tools, alongside Proton...
OutSystems introduces a new AI development approach, enhancing enterprise software with Agentic...
Node4 has launched an AI-driven Financial Operations (FinOps) solution designed to help UK...