VIDEO

The shift from outsourcing to true MSP-controlled offshore teams

Scott Linden Jones, Director at Technology Elite, discusses how his experience building and scaling an MSP across Australia and the Philippines led to a new approach to offshore staffing. He explains why traditional outsourcing models often fall short for MSPs and how a more integrated, client-controlled team structure is changing the way service providers scale globally.

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VIDEO

Rethinking marketing across EMEA: scale, strategy & AI

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand generation, the realities of account-based strategies, and the challenge of making complex martech ecosystems work seamlessly. Acton also shares her perspective on how AI and automation are reshaping marketing across EMEA markets.

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VIDEO

Strengthening cyber threat intelligence through information sharing and collaboration

In this interview, Lee Clark, Cyber Intelligence Production Manager at RH-ISAC, discusses the evolving role of threat intelligence. He explores how organisations are shifting from reactive security approaches toward more actionable, collaborative intelligence sharing models. Clark also reflects on emerging threats, the role of AI in cybersecurity, and the importance of cross-industry cooperation in strengthening collective defence.

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VIDEO

Rising customer expectations and the future of human-centric, AI-powered employee service

In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service models. It examines the balance between AI-driven efficiency and keeping employee service human-centric, along with the role of integration, data, and automation in improving speed and experience across global teams.

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VIDEO

How Slide is rethinking backup and disaster recovery for MSPs

Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses continuous product releases, a strict partner-only model, and how automation and AI are being used to speed up recovery and simplify complex operations.

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VIDEO

Financial visibility, profitability, and exit readiness in the MSP market

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to track, how gaps in reporting develop, and what stronger financial visibility can unlock. The discussion also looks ahead, touching on exit readiness and how increasing private equity activity is shaping expectations for MSP performance and long-term value.

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Lance Williams, CTO, Distology, provides some brilliant insights into the existing relationships...
Dan Wensley, CEO, GTIA, talks about the role of the association as it unites ITSPs, MSPs, vendors...
Irvin Shillingford, Regional Manager Northern Europe at Hornetsecurity, discusses the current...
Henrik Davidsson, Head of MSSP Sales EMEA, Check Point Software, explains how the company’s...
Richard Eglon, CMO at Nebula, discusses the ways in which subscription-based and consumption-based...
Vicky Critchley, CEO of Truly SMB, explains how this recently launched, forward-thinking tech...
Latest Video

Tiers of (storage) joy for the Channel

Bill Andrews, President and CEO at ExaGrid, explains the many benefits of both the ExaGrid tiered backup storage solution – with some impressive speeds and feeds; and the company’s Reseller Partner Program, with equally notable features – a high win rate, a large installed, global customer base and a host of major reseller support initiatives.

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