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Xference embarks on European AI inference journey

Xference has introduced its European AI infrastructure in Italy, with the beta phase now open to its first users, focusing on private AI deployment options.

Marketing with AI Agents: The collaboration between SAP and Google Cloud

SAP and Google Cloud have announced a partnership focused on integrating AI agents into marketing workflows.

STL launches Neuralis data centre connectivity suite in the U.S.

STL has launched Neuralis, a data centre connectivity solution suite, at Data Center World 2026.

Scality appoints Greg DiFraia to lead global AI strategy

Scality has appointed Greg DiFraia as Senior Vice President of AI Alliances and Partnerships, highlighting its focus on AI and data-driven solutions.

Why distribution now sits at the heart of commercial resilience for the European channel

By René Klein, Executive Vice President, Europe at Westcon-Comstor.

Why some data centres deteriorate faster than others

By Glyn Hodgkiss, Associate, Air Quality.

Don’t let pumps become another bottleneck to data centre growth

Tom Salmon, group business development manager for data centres at SPP Pumps, explores the scale of the pumping requirements at data centres, arguing that turnkey suppliers and pre-integrated systems can help...

Designing AI for high‑stakes environments: Why autonomy isn’t always the answer

By Thomas Drohan, Chief Strategy Officer at Clue.

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