The Gamma Regional Forums 2026 event in Birmingham on Thursday 19 March brought partners together to explore the company’s evolving strategy and what it means in practice. Conversations focused on simplifying portfolios, accelerating migrations, and unlocking new recurring revenue through value-added services.
Gamma speakers set out a partner-first roadmap, with a clear emphasis on monetising opportunities in AI and customer experience (CX), while streamlining delivery through a more unified model. The tone was collaborative and forward-looking, with a consistent focus on helping partners scale and stay competitive in a changing market.
Alongside the strategic discussions, Gamma used the day to walk partners through a detailed breakdown of its core product set, with each session offering practical insight into how these solutions fit together. At the centre was GammaPlus, positioned as a flexible layer across UCaaS, CCaaS and CX, designed to help partners quickly introduce services such as AI, analytics and security while shifting toward more experience-led propositions.
AI featured heavily, particularly through AI Concierge, a virtual receptionist aimed at automating routine interactions and delivering immediate, tangible ROI. This was complemented by Akixi Analytics, giving teams real-time and historical visibility into customer interactions. At the same time, Red Cactus CRM integrations for Webex brought customer context and workflow automation directly into everyday communications.
The portfolio extended into connectivity and infrastructure with FibreXchange, offering greater supplier choice and control, and a renewed focus on migration services to support the ongoing PSTN switch-off. Security also played a key role, with SafeWeb highlighted as a simple, attachable solution. Rounding things off, updates to Gamma’s portal and IT stack reinforced a broader push toward automation, speed and operational efficiency for partners.
Attendees walked away with a clear picture of Gamma’s products, services, and partner roadmap. When speaking with Matthew Worboys, Business Development Director at Gamma, he reinforced the thinking behind the event and its role within the wider partner strategy. As he explained:
“Our regional forums are designed as a valuable touchpoint with our partners, giving us the opportunity to share some of the exciting developments, our product roadmap as well as the thinking behind the vendors we choose to work with. It’s about showing how we’re enabling our channel partners to win new business, retain customers, and ultimately drive growth in an increasingly competitive market.
Just as importantly, these sessions reinforce the value of face-to-face engagement. There’s no real substitute for meeting in person, understanding partners in their own environments, and having open, productive conversations. While events like Gammaverse play a key role in bringing everyone together at scale, regional forums allow for more frequent, meaningful interaction. They create opportunities for our senior leadership and sales teams to connect directly with partners, explore opportunities together, and support them in winning more business.”
Gamma has two more Regional Forums coming up, in Manchester on Wednesday 25th March 2026 at the Pier Eight Room, and in Glasgow on Thursday 26th March 2026 at Citation, offering valuable opportunities to engage with and learn from industry peers.
Gamma Communications 2026
