Proximity announces regional Internet Exchange roll out

This initiative is the first of its kind and is in line with Proximity’s ongoing commitment to reducing latency by bringing data and services physically closer to the end users, devices and customers that need them.

From Q1 2023 the company’s newly formed Edge IX division will commence a phased build out of internet exchanges which will be based at each of Proximity’s regional colocation data centres. Currently there are 10 such facilities strategically located to conurbations and cities in the North, North West, Midlands, Thames Valley, South West and South Wales. Further data centres equipped with exchanges will be added to the portfolio during 2023 as the company continues to expand to be within reach of 95% of the UK population. 

“Solving latency and data transit challenges are high priorities for Proximity and our growing portfolio of customers, especially those developing virtual reality, gaming and IoT services,” said John Hall, Managing Director-Colocation, Proximity Data Centres. “The wider availability of regional internet exchanges will enable the lowest latency possible for demanding edge computing applications and services including those for gaming, healthcare, manufacturing and smart cities, while also offering a more efficient and cost-effective solution for the backhauling of rapidly growing data volumes.”  

He added: “Internet exchanges in the UK have been successful in supporting the development of the digital economy but the increasing demands of low latency bandwidth-hungry applications requires a new approach, complementing the existing infrastructure model. The proliferation of edge data centres and internet exchanges will play a vital role in regional economic development. The availability of these resources at a local level will support digital businesses, regional tech hubs and bring significant economic growth to the regions. These will in turn bring new opportunities to the benefit of local communities.”