Dell Technologies boosts cloud services with availability of APEX Data Storage Services in the UK

New Storage-as-a-Service offer transforms IT experience, allowing organisations to focus on outcomes instead of infrastructure management.

Dell Technologies announces the expansion of APEX Data Storage Services with new availability in the UK. The portfolio of scalable and elastic storage resources is deployable on premises or in a secure Dell-managed Equinix International Business Exchange™ (IBX®) data center for use in the cloud, helping customers expand business and IT operations into new geographies while gaining better control of their storage costs.

According to Gartner, by 2024, over 50% of newly deployed storage capacity will be sold as-a-Service or on a subscription basis, up from less than 15% in 2020[i]. APEX Data Storage Services delivers the industry’s leading enterprise storage portfolio as-a-Service.[ii] Through a cloud experience, customers pay for the storage capacity they use and can scale, at the service level they need with infrastructure owned and maintained by Dell. The UK is one of 14 countries that now has APEX Data Storage Services availability.

The portfolio includes APEX File Services, which now offers object-enabled capabilities with support for the S3 protocol, expanding storage use cases to include cloud-native application development without the need to copy data. This approach allows customers to transform applications for greater agility and control.

How APEX Data Storage Services works

Organisations can select from three performance tiers for APEX Block and File Services, available in one- or three-year terms, with base capacity options starting as low as 50 terabytes. Customers can easily procure their data storage resources through the APEX Console, a web-based tool that provides a single, seamless experience for customers to navigate their cloud and as-a-Service journey. Customers can monitor capacity, performance and usage costs in real time, and update their subscriptions as needed. A recent Dell-commissioned Forrester Consulting study[iii] on APEX Data Storage Services shows customers can significantly reduce storage planning and provisioning costs while improving efficiency of storage professionals.

Deployment with Equinix

UK organisations looking to simplify operations and reduce challenges associated with data centre management can quickly and simply deploy APEX Data Storage Services managed by Dell in an Equinix IBX data center. The infrastructure is owned and maintained by Dell, and services are provided with a single Dell invoice. Customers have access to global scale, multi-cloud capabilities, leading technologies and IT expertise, and experience public cloud simplicity without sacrificing control over their data.

Channel partner opportunities in the UK

APEX creates opportunities for channel partners to offer customers flexible and simplified IT solutions. With APEX Data Storage Services expanded availability, Dell Technologies Solution Providers and Storage Authorised Distributors in the UK are able to earn incentives when selling these solutions on a referral basis. Cloud Service Provider partners also can host enhanced APEX Data Storage Services on behalf of customers.

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