Logo {!-- --}

Rackspace Technology helps Awaze achieve record performance with AWS project

Europe’s leading managed vacation rentals group, Awaze, says its support from Rackspace Technology is already paying dividends as it celebrates a record year and looks forward to further growth.

The self-catering giant, which offers 90,000 accommodation choices in 36 countries to more than six million holidaymakers a year, has seen unprecedented surges in demand over the last 12 months thanks to the rising popularity of domestic breaks in the wake of the global pandemic.

Awaze has only been able to meet the huge volumes of traffic to its Hoseasons and cottages.com websites at points this year due to its transition to Amazon Web Services (AWS) cloud from an on-premises environment.

James Baird, Technical Operations Director at Awaze said: “Our partnership with Rackspace Technology has allowed us to optimise our cloud footprint and make it elastic at every layer and across every point of the customer and owner journey. This means it seamlessly expands and contracts in line with volatile patterns of demand, maintaining robustly consistent response times and performance whilst also being highly commercially optimised.”

Tightly aligning compute resources to demand as part of the multi-million pound investment has led to a 30% reduction in web session costs.

“Prior to this investment we had to maintain compute resources at peak levels most of the time,” Baird added. “We already had multi-dimensional cycles influencing patterns of demand, including time of day and time of year, but the pandemic completely disrupted these resulting in huge spikes and troughs. Auto-scaling means we no longer have to waste resource to cope with market volatility and can service demand in the most efficient, cost-effective way possible whilst maintaining performance and delivering a great experience for our guests and owners.”

The system’s operating effectiveness was given one of its toughest tests on February 21st this year when web traffic increased 400% in the minutes after UK Prime Minister Boris Johnson’s route out of lockdown address to Parliament. Traffic peaked at one booking and nearly 100 searches every second, with the number of CPUs powering the company’s guest and owner portals going from less than 100 to more than 1,200 in less than six hours.

Simon Bennett, CTO, EMEA at Rackspace Technology, said: “Awaze has been a valued customer for over 12 years and we’re proud to have been part of its digital evolution. With auto-scaling and flexibility being key components of public cloud environments, Awaze can benefit from increased innovation and agility in support of their own business objectives.”

Awaze is currently using Rackspace Technology’s flexible and innovative elastic engineering service to migrate all its remaining applications hosted in non-cloud data centres into the AWS cloud. This will deliver unparalleled flexibility, near limitless scalability and performance and enable the company to continue its growth journey, both organically and through M&A activity.



Research finds signs of mounting business disquiet as the hyperscalers prioritise profits over user-friendly billing tools.
A large surge in data centre supply across the FLAP market and an anticipated record-breaking year overall means facility operators must explore distributed energy solutions to avoid potential disruption from under-strain power grids.
Equinix has opened its first Co-Innovation Facility (CIF), located in its DC15 International Business Exchange™ (IBX®) data centre at the Equinix Ashburn Campus in the Washington, D.C. area. A component of Equinix’s Data Centre of the Future initiative, the CIF is a new capability that enables partners to work with Equinix on trialling and developing innovations. These innovations, such as identifying a path to clean hydrogen-enabled fuel cells or deploying more capable battery solutions, will be used to help define the future of sustainable digital infrastructure and services globally.
Newly-formed 11:11 answers cloud market’s call for a single, trusted vendor to manage and monitor hybrid infrastructure.
BT and Rackspace Technology have formed a partnership agreement to transform BT’s multinational customers’ cloud services.
Mainstream adoption of artificial intelligence and increased equipment integration also likely, according to Vertiv experts.
As the world increasingly turns its attention to the action required to limit the damage being done to the environment by human activity, the data centre sector is getting to grips with the role it must play in reducing carbon emissions. Energy consumed by data centres is attracting more attention as a matter of concern, as global computing capacity continues to rapidly increase. Already, data centres use an estimated 200 terawatt hours (TWh) each year, more than the national energy consumption of some countries.
Veritas Technologies has published the findings of new research highlighting the damage that workplace blame cultures are having on the success of cloud adoption. Veritas found that UK businesses are losing critical data, such as customer orders and financial data, because office workers are too scared or too embarrassed to report data loss or ransomware issues when using cloud applications, such as Microsoft Office 365.