Iris Meijer, Director of Marketing at Vodafone Business, said: “Customer centricity is a concept that has stood the test of time. When we began to explore the idea of our brand refresh, reaching out to our customers from the home office to the boardroom, each was worried about the same thing: digital transformation. We have known for some time that our customers want a partner to join them on their digital journey, a partner they can trust. We are already very proud to fulfil that role, and as Vodafone Business we now have a refreshed brand to represent that partnership.”
The Trends Report is designed to allow better understanding of customer needs and challenges and to offer expert insight into how businesses can embrace key trends to their advantage. Drawn from primary research with businesses, industry analysts, global consultancies and futurologists, key findings include:
Technology-led disruption is putting people at the heart of the business
Businesses need to take a people-centric approach to get ahead of changing customer needs in a market that is being reshaped by technology, and do so at speed.
Commercial success is tied to purpose, ethics and trust
With companies going toe-to-toe with price points and new offerings, they need to seek differentiation in new areas and manage perceptions of their organisations carefully.
A balance is being struck between human and machine
Leaders are recognising the need to create an environment that allows people to thrive, supported by automation and machines, and employees’ expectations of the future of work is changing.