Wednesday, 28th October 2020

Consumers confused by mobility jargon

Avis Budget Group has revealed new independent research surveying 14,000 people in 14 countries across Europe highlighting a significant knowledge gap in consumer understanding around the future of mobility, with marked differences in awareness and understanding between countries and age groups.

The research asked respondents to select the correct definition of the term 'Connected Car'. Just over half (54 per cent) correctly took the term to mean 'a car connected to the Internet which could talk to other devices', while 17 per cent were unsure or simply didn't understand the term. One in ten (13 per cent) incorrectly understood it to mean a car connected to a power supply to charge its battery, while seven per cent believed it to be a car physically attached to another.
 
Autonomous vehicles also misunderstood
The same methodology was used to assess the understanding of the term 'Autonomous Vehicle', again revealing a distinct knowledge gap amongst consumers. While more than half (56 per cent) of those surveyed correctly identified the term to mean 'a car which drives itself', almost one in five (17 per cent) took it to mean a car driven by an 'Artificial Intelligence Droid', seven per cent believed it to be a car that must be parked in its own parking spot or away from traffic.
 
The lowest understanding of the term was found to be among the 18-23 (47 per cent) and 24-36 (51 per cent) age groups, compared to 67 per cent for those aged 66-plus, despite younger age groups being the most likely to prefer an autonomous car over the one they currently own. The highest propensity to choose an autonomous car was found among those aged 24-36 (49 per cent) and 18-23 (47 per cent) compared to just 26 per cent of the 66-plus age group.
 
The North-South European divide
The research went on to reveal marked differences in understanding of these two key themes of future mobility across the 14 European countries surveyed. Respondents in France had the highest understanding of the correct definition of a connected car (72 per cent), followed by Italy (71 per cent) and Portugal (68 per cent). By contrast, Norway recorded the lowest understanding at just 35 per cent, slightly behind Denmark (37 per cent) and the UK (37 per cent).
 
On the definition of an autonomous vehicle, Germany topped the awareness charts with 69 per cent, followed by Austria (68 per cent) and Switzerland (68 per cent). Interestingly, given their high awareness of connected cars, those in Italy recorded one of the lowest understanding of autonomous vehicles with just 46 per cent, slightly behind the Netherlands (48 per cent) and ahead of Norway (44 per cent).
 
Industry needs to help fill the void
Mark Servodidio, President, International, Avis Budget Group commented: "This study highlights the stark gap in levels of understanding across Europe about mobility technologies. It's clear as an industry we need to educate consumers across markets and age groups, highlighting the innovations and technological advances that have been made which have helped make developments that were once only seen in science fiction, a reality. As a Global mobility business with a 70-year heritage, we are at the forefront of the shifting mobility landscape and we will continue to guide our customers on this journey as we evolve our business to meet their changing needs and preferences."
 
Safety in autonomous vehicles remains a concern
Safety and responsibility were, perhaps inevitably, found to be key issues around autonomous vehicles. Six in ten respondents (60 per cent) said that they would not feel safe if all cars on the road were fully autonomous, while the vast majority think that in order to ride in a self-driving car, people should be sober (86 per cent), of legal driving age (87 per cent) and hold a standard driving license (87 per cent).
A third of organizations spend twice as much time executing on strategy than future planning.
Global provider of AI-powered technology for pathology research turns to PlatformDIGITAL® to reduce...
Respondents around the world highlight the immediate need for data to drive decision-making for grea...
New partnership integrates AtScale’s leading Adaptive Analytics technology with InterSystems superio...
Tricentis has introduced Vision AI, the core technology that will now power Tosca. Vision AI is the...
Micro Focus has published the 2020 State of Security Operations report, which reveals that security...
Italian inter-university consortium CINECA — one of the world’s most important supercomputing center...
Atos and the European Center for Medium-Range Weather Forecasts (ECMWF), have announced a new Center...