Arrow Electronics appointed as Densify distributor for EMEA

Selecting the wrong cloud resources for their applications turns out to be expensive for organisations. Densify’s software-as-a-service solution is tackling this problem by enabling applications to become self-optimising and to dynamically and automatically match their resource needs to optimal cloud supply. Densify is powered by Cloe, a “Cloud-learning” Optimisation Engine, that not only continuously learns the applications’ usage patterns and needs, but also has deep knowledge of the current technology resources available from leading cloud providers—as well as their pricing. This full knowledge and ongoing analytics allows Densify to perfectly match application demands with cloud supply, 24/7.

As a leading technology enablement company that brings innovative IT solutions to market to solve complex business challenges, Arrow adds Densify to its broad portfolio of best-of-breed solutions designed to help businesses grow faster, operate efficiently and transform in a dynamic market.

Commenting on the announcement, Alexis Brabant, vice president of sales for Arrow`s enterprise computing solutions business unit in EMEA, said: “Through this collaboration, Densify recognises the power of Arrow`s EMEA channel to leverage cloud adoption. We are happy to extend our relationship across markets in EMEA as Densify’s offering will add great value to the market for a smart approach to cloud onboarding.” 

Committed to delivering continuous, application–aware cloud optimisation, Densify provides results in the first 48 hours of deployment, with Cloe recommending the best cloud technologies for any given application. The solution also offers multicloud support, whereby applications are provided the right resources even when simultaneously using multiple cloud vendors. Densify customers are enjoying increased automation and improved application health alongside intelligence to significantly increase levels of automation and improve management of their cloud spend.

Ayman Gabarin, SVP EMEA, Densify said: “Companies are increasingly buying into and making annual financial commitments to public cloud services that do not match their application requirements. They do this because it is not humanly possible to select the optimal array of cloud services for an application.” He continued: “Densify is perfectly placed to offer Arrow’s resellers a major differentiator in helping their customers adopt public cloud faster and at a lower cost as well as add incremental services revenue.”