Like many charities, SCUK is facing a range of challenges in fulfilling its mission, including combatting donor fatigue, where donors can be contacted by many different charities, as well as regulatory and compliance requirements, such as the General Data Protection Regulation (GDPR). Specifically, one key data management challenge SCUK faced was trying to accelerate the cleansing and loading of data into its CRM system from 50-plus streams combining supporter and donations stemming from direct debit, online, SMS messaging, TV campaigns and more. With Talend, SCUK can perform the same level of data processing that once took three people to execute each day, in just half a day using only one person—a 60 percent reduction in time and resource needed.
“Prior to the introduction of Talend, the Import and Integrity team was under a great deal of pressure to efficiently manage the importation of growing volumes of complex data in-line with service level agreements,” said Penny Kenyon, CRM Import & Integrity manager, Save the Children UK. “With Talend, we’ve been able to reduce the time needed to improve the quality of data, transfer data and eliminate duplicate records. This in turn enables us to have a more accurate view of donors, improving our ability to deliver relevant, targeted marketing campaigns that help augment giving levels.”
Ensuring transparency and remaining compliant with regulatory measures such as GDPR is another area of top concern for SCUK. Breaches of some GDPR provisions can lead to data watchdogs levying fines of up to ˆ20 million or four percent of an organization’s global annual turnover for the preceding financial year, whichever is greater. In order to prevent stringent repercussions like these, SCUK turned to Talend to help improve visibility over a specific record or piece of data at any point in its lifecycle. For example, SCUK has expanded its ability to trace sensitive data and determine how it’s accessed or processed at any juncture, so it can prove exactly where and why data manipulation was needed at that stage.
“Data has become the most valuable asset for businesses of all sizes and across all industries, including non-profit organisations. This is particularly true in the UK where thousands of charities operate,” said Patrick Booth, VP UK and Ireland, Talend. "Data is everywhere and increasing numbers of organization rely on it to make more informed business decisions and get ahead. In the past few years we have seen several digital initiatives run by public institutions and non-profit organisations who are utilizing data to a greater extent throughout their organization in order to positively impact citizens’ lives or benefit society at large. We are very proud to partner with Save the Children in helping them create a safer world for young people.”
