Friday, 23rd August 2019
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Machine learning boosts customer satisfaction and revenue

Voyage Priv?, one of the largest luxury travel clubs in the world with over 25 million members, has partnered with Dataiku to create a machine learning based solution that predicts customer interest in specific offers, resulting in increase in total-unit-member transaction value by 6%.

Voyage Priv? has adopted the technology behind Dataiku, maker of Dataiku Data Science Studio (DSS), to create an analytics platform that enables them to leverage multiple data sources to develop in-house predictive solutions effectively.
For one of their use cases, Voyage Prive wanted to increase customer satisfaction by providing users with personalized offer selections while simultaneously boosting the total transaction value by customer. Accomplishing that goal meant implementing a system that could capture the wide range of customer signals, which could then be used to analyze and predict patterns and preferences related to each individual customer.
But gathering the data was only the first part of the process. For the optimized targeting of offers, data would have to be quickly analyzed and turned into actionable insights that could immediately benefit customer transactions. The analysis not only had to be almost instantaneous, but also accomplished automatically with little or no human intervention.
With Dataiku DSS, Voyage Prive effectively created and implemented an application that continuously learns from historical customer data to provide highly personalised offer and travel package selections to its users. Implementing this predictive solution has improved customer satisfaction and boosted transactional value by 6%.
“Voyage Priv? is determined to always make its customers’ lives easier when it comes to travel,” said Laurent Dup?, Head of International Marketing for Voyage Priv?. “To answer this challenge, Dataiku DSS gives us the power to develop a machine learning approach that offers each of our customers a customized selection. Next steps? Implementing more external datasets to refine our scoring.”
This solution was made possible by the technology behind Dataiku (www.dataiku.com), maker of the predictive analytics software platform Dataiku Data Science Studio (DSS). Dataiku DSS makes it possible for organizations to reap the benefits of data science thanks to a collaborative interface for both expert and beginner analysts and data scientists. Dataiku offers a complete and accessible advanced analytics software platform that leverages all the tools and technologies required to develop a data research and development department that can build data-driven solutions on their own to improve business and operations.
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