UKBackup adopts Asigra Recovery License Model

UKBackup provides a range of online backup and hybrid/private backup solutions to organizations in both the private and public sector. Offered as a fully managed public cloud, hybrid or private cloud solution, UKBackup provides an end-to-end solution that not only makes protecting information easy but ensures that users can quickly restore data when required. UKBackup is based out of a high security campus in Farnborough, UK where backup data resides in an IL3, ISO:27001, BS 25999 and ISO:9001 accredited facility. The company is supported by a team of engineers to ensure customer data is available on demand.

To differentiate their organization’s backup offering, UKBackup is pricing its backup services based on the volume of data that customers recover instead of the amount they back-up. To accomplish this, the UK service provider is leveraging Asigra’s Recovery License Model (RLM), giving IT professionals the ability to better control backup and recovery costs even as organizational data volumes grow. With this approach, fees are based on a Recovery Performance Score that is calculated over a 12-month period (every 6 months in the first year). A waiver is provided for the single largest recovery event in any licensing term and only successful recoveries are included in the calculations. The fair, transparent and predictable pricing model provides immediate savings of 40 percent and up to 70 percent over time.

Asigra is the first backup software provider to deliver a viable recovery-based pricing option for backup and recovery. Asigra RLM is enabled by utilizing data recovery analytics and insights that were not previously possible. The end result is what many experts agree is an evolving movement toward performance-based pricing aligned with business value rather than capacity-based usage.

“In today’s data rich IT environments, businesses are confronted with rising backup costs due to the growing volume of data to protect. Arguing for price concessions with backup providers is an unsustainable approach as pricing margins fall,” said James Chillman, Managing Director, UKBackup. “RLM provides a fair and transparent way to price backup and recovery that rewards IT organizations that perform well and recover less. At the end of the day, it will be our customers who benefit from this partnership which brings greater efficiency and value to the backup equation.”

“Service providers and end-customers who make the switch to recovery-based pricing will find a much fairer approach and one that reflects true business value,” said Eran Farajun, Executive Vice President, Asigra. “Combined with a technology platform built for end-to-end data recovery, Asigra Cloud Backup is a premier all-in-one solution designed for service providers. We applaud UKBackup for their move in this direction and will work closely with them to ensure success.”