Proact to secure Forsman & Bodenfors’ IT Infrastructure

Proact will deliver a new IT Infrastructure to advertising agency Forsman & Bodenfors. The solution includes a new storage environment, a server structure that responds to both existing and future data storage needs while also providing Forsman & Bodenfors with the flexibility in the IT environment required by the core operations. Proact will also deliver local support.

Forsman & Bodenfors (F&B) is one of Sweden’s largest advertising agencies with offices in both Stockholm and Gothenburg. F&B has been noted both nationally and internationally for its work with several of Sweden’s largest brands, including the popular commercials with Jean-Claude van Damme and Zlatan Ibrahimovic.


F&B works extensively with “heavy” formats such as video and images, which is creating large, unwieldy and growing amounts of data.
”We decided to go with a future-proof setup comprising a storage solution, optimised backup and virtualisation of servers. That is where Proact’s specialists came in with valuable knowledge, says Piero Giobbi, CTO, Forsman & Bodenfors.


Proact's solution includes primary and backup storage and both physical and virtual servers. The scalable solution can easily be expanded as needs grow. The storage solution also provides a simple and fast backup management by taking so-called "snapshots" of stored data and store only changes of the data, not a full copy. The agreement also includes local support from Proact.


“Forsman & Bodenfors has unique challenges when it comes to data storage. It is imperative that their critical data is secured in order to continue to grow as an agency. It is therefore very exciting for Proact to be part of this journey and at the same time see how F&B appreciate our professionals and our local support”, says Dan Mårtensson, Regional Manager at Proact.