In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.
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Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.
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In this Q&A, Doni Brass, SVP Product Strategy & Community at Guardz, discusses how MSPs are adapting to rising cyber threats, the shift toward platformisation, and how AI-driven automation and strategic partnerships are reshaping security delivery for small and medium-sized businesses.
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In this Q&A, Christian Stanford, RVP EMEA Channels at DigiCert, discusses the company’s channel-first strategy, the growing urgency around certificate lifecycle management, and how partners can help organisations navigate AI-driven security risks, compliance demands and emerging threats such as quantum computing.
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By Sham Arora, Chief Technology Officer at Tech Mahindra.
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In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.
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