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Nearly all respondents cite a lack of maturity in their marketing technology and poor collaboration between CIOs and CMOs as key barriers preventing them delivering great customer experiences.
Read MoreNearly two-thirds of respondents in the UK (58%) say more work is needed by companies to improve their online experience.
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Lack of predictive analytics traps customers in vicious cycles based on their past selves.
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By Bastian Nominacher, co-founder and co-CEO, Celonis.
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Artificial intelligence (AI) hasn’t always had favourable representation in pop culture. In Stanley Kubrick’s 2001: A Space Odyssey (1968), homicidal supercomputer Hal demonstrated how AI could surpass the intelligence of a human — and for humans, the results weren’t so great. In reality, AI threatens our jobs more than our lives. Here, Graham Smith, head of marketing at Microsoft recruitment partner Curo Talent, explains why IT workers needn’t worry about the AI takeover.
Read MoreDespite the allure of artificial intelligence (AI), most enterprises are struggling to succeed with AI. Preliminary findings of a Databricks commissioned research study reveals that 96 percent of organizations say data-related challenges are the most common obstacle when moving AI projects to production.
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Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.
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