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How premium and lower-priced clothing brands approach marketing

Lower-priced fashion brands have a very different relationship with their customer than the more premium, luxury brands do. As a result, their approaches are markedly different. In this article, we’re investigating those differences to see how their strategies work for them.

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NEWS

Two thirds of public sector services now available online

The European Commission eGovernment Benchmark 2018: the annual study by Capgemini for the European Commission concludes that two thirds of the public sector services are now available online and that ownership of personal data holds the key to trust eGovernment services.

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NEWS

Over a third of UK businesses expect to disrupt their market

UK businesses are in the throes of disruption: 35% expect to disrupt their market; yet more than one in four (27%) believe they’ll be the ones disrupted rather than disrupting.

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NEWS

Deloitte and OutSystems transform risk management

OutSystems has helped Deloitte build its artificial intelligence platform, Behaviour and Emotion Analytics Tool (BEAT). Known as Deloitte True Voice and powered by BEAT’s engine, it will be used by Deloitte and its clients to meet conduct risk standards and avoid the regulatory fines associated with erroneous human judgment or insufficient oversight.

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NEWS

Matalan chooses ContentSquare to enable omnichannel strategy

Matalan has chosen ContentSquare's industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

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NEWS

Organisations struggle to optimise digital approach

More than one-third (36%) of UK CIOs admit they’re close to completing their journey to digital transformation, yet only fewer than one in 12 (8%) claim their organisation has fully optimised its digital approach. These were among the key findings of a new survey commissioned by database management software vendor, InterSystems, polling the views of chief information officers working for a wide range of organisations across the country.

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Latest study from HGS shows 46% of respondents are already implementing generative AI solutions to...
Just 43% of employees are happy with their work-life balance and 30% are planning a career change.
Cognizant has been selected by Volkswagen Group España Distribución in Spain to enhance customer...
Sentiment towards technology warms as COVID-19 forces businesses to go digital.
A new report from Opsview reveals 52% of firms still struggle with their IT infrastructure, due to...
One of the biggest Series A investment rounds in European fintech over the last year points to a...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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