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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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Move over Big AI - Small Language Models are Where the Money Is

By Sham Arora, Chief Technology Officer at Tech Mahindra.

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BLOG

Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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BLOG

Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS

Rovo and the rise of the AI-native organisation

An examination of how Atlassian’s Rovo and Teamwork Graph introduce AI-driven automation into workplace workflows, and what that may mean for productivity and collaboration, drawing on insights from Sherif Mansour, Head of AI at Atlassian.

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Speakers include Capita, Google, IWFM, Microsoft, Schneider Electric, WeWork and Wireless...
Expanded relationship will see Cognizant continue to support The FA in its mission to modernize...
The new phase of Fujitsu's own internal "Work Life Shift" aims to create a true hybrid working...
96% of procurement executives agree that digitization would advance their strategic goals, but less...
Ian Pearson, UK Futurologist, and Intel UK have created a report that proposes 5G will create an...
Williams Martini Racing is partnering with Omnitude to look at how blockchain technology can...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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