History will show we are in the middle of an application explosion. Ten years ago, there were 52 million apps available globally. Now there are 335 million; and by 2024 it is forecast there will be almost three quarters of a billion. By Jean-Pierre Brulard, SVP & GM, VMware EMEA.
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Changing your business software can be a significant challenge, with the worry of probable pitfalls along the way. Sally Howell, Enterprise Account Manager at Columbus UK, discusses how ERP software has changed dramatically since the late 1990s from simple ERP systems to end-to-end business management solutions and explains that now could be the optimal time to change.
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The culture of app development is changing rapidly. In today’s technology world, defined by the speed of change and fierce competition, time-to-market has become a key competitive advantage. Whereas app development with its various phases, from research to design to testing, used to constitute a lengthy project, today, businesses expect apps to be market-ready within weeks. This puts added pressure on developers and businesses as they need to build consumer-grade apps fast without incurring furt...
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Developing a good pricing strategy is an art and doing it well can have positive results on a business’s revenue. Even just small tweaks made to the pricing for current products will have more of an impact on revenue than any big-spend marketing push. By Dan Wilkinson, Paddle.
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