Expert Opinions | Digitalisation World

Organisations are driven by big data today – be that personal data, web data or transactional data. Combined, big data provides companies with the information needed to make informed decisions, such as staying on top of trends, targeting customers effectively, providing solutions to problems or...

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The revolutionary new football metric: Expected Goals

Published in Big Data/Analytics-as-a-Service Data Analytics Infrastructure Software

Changing how we’ve viewed the beautiful game forever. By Haidar Altaie, Data Scientist at SAS.

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Autosync: Protecting Sensitive Data Through Masking

Published in Compliance/Security Data Analytics Software

Protecting sensitive data is a major concern for most organizations. As part of business as usual, businesses routinely collect, process, store, and transmit data about their customers. Some of this data is necessary for the organization’s core business, while other data may be part of the...

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Can your customer data platform facilitate the right decisions?

Published in Data Analytics Infrastructure Software

Data may be expanding exponentially, but this expansion in itself is not the be-all and end-all. Data is very important, but only because it enables organisations to learn more about their customers and offer them a better service. Therefore – and this is crucial – data allows organisations to...