NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...
In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service...
Rory Flashman-Wells, Co-Founder, National Data Centre Day, and Managing Director at Spa Communications, and Duncan White, Senior Director of Communications & Marketing at AtlasEdge, National Data Centre Day...

News

New integration automates ticketing, reduces missed alerts, and improves response times for backup failures, strengthening business resilience.
Panasonic reveals ELEVATE, aiming to enhance its channel partner programme with tiered structures, training, and strategic incentives.
At the Huawei Innovative Data Infrastructure (IDI) Forum 2026 held on May 21, Yuan Yuan, Vice President of Huawei and President of the Huawei Data Storage Product Line, delivered a keynote titled "Data...
Emerson and SiMa.ai have collaborated to develop AI-enabled industrial PCs designed to support real-time data analysis and industrial operations in demanding environments.