NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Zendesk Q&A: Matthias Goehler on AI, automation, and the future of customer experience

Zendesk EMEA CTO Matthias Goehler discusses how AI is reshaping customer service, from automation and cross-channel experiences to security, human empathy, and the shift toward more proactive support.

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NEWS
Move over Big AI - Small Language Models are Where the Money Is

By Sham Arora, Chief Technology Officer at Tech Mahindra.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s...

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where...

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NEWS
The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article...

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NEWS
Why AI pilots stall in UK organisations

By Andrea Pleşea, PhD, Co-founder and COO, Druid AI.

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NEWS
The Agentic AI Interoperability Gap

By Inna Weiner, VP of Product, Data & AI, AppsFlyer.

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NEWS
Building smarter factories: the role of network observability in automotive manufacturing

By Eileen Haggerty, area vice president, product & solutions at NETSCOUT.

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Videos

In this interview, Terry Lewis, Founder and CEO of RoboShadow, and Mostyn Thomas, Senior Director of Security EMEA at Pax8, discuss the evolving MSP security landscape and their ongoing collaboration. The...
In this interview, Rik Ferguson, VP of Security Intelligence at Forescout Technologies, discusses emerging cyber threats, including OT/IoT risks, hacktivism, state-sponsored activity, and the growing challenge...
Ross McKerchar, CISO at Sophos, discusses the results of the company’s recent Cybersecurity Trust Reality 2026 report and the State of Identity Security 2026 survey, The report reveals a critical challenge...
Rob Knoth, Sr Solution Marketing Group Director, Cadence provides brilliant insight into the company’s expanded partnership with NVIDIA to deliver accelerated solutions across agentic AI, physics-based...

News

F5 inaugurates its new EMEA headquarters in Addlestone, showcasing a major investment in sustainability and community engagement.
Onnec expands its data centre solutions in the Nordic region by acquiring GI NETWORKS, enhancing its strategic growth and service capabilities.
SailPoint introduces an AI-driven method, reducing cloud migration time and costs for enterprises.
Exploring the gap in digital transformation perceptions between leadership and frontline workers in UK industries.