Artificial intelligence predicts the impact of retail promotions

Name: Artificial intelligence predicts the impact of retail promotions
Uploaded: 2020-01-02T08:13:00+00:00
Description: When a major food and beverage retailer decided that it needed more insight into the impact of its customer-facing campaigns as well as a way to develop more targeted promotions, the organization turned to Capgemini to develop a solution. Capgemini worked with its partner to implement an artificial intelligence-based predictive model to forecast campaign success rate and define return on...

4 years ago Posted in

When a major food and beverage retailer decided that it needed more insight into the impact of its customer-facing campaigns as well as a way to develop more targeted promotions, the organization turned to Capgemini to develop a solution. Capgemini worked with its partner to implement an artificial intelligence-based predictive model to forecast campaign success rate and define return on investment measurement frameworks.