Wipro launches AI-enabled operating model for enterprise functions

Wipro Limited has announced a new operating model aimed at enhancing enterprise functions. By merging advisory, artificial intelligence, and comprehensive enterprise transformation services, the initiative aims to enhance core business areas including People & Change, Supply Chain & Operations, Finance Transformation, and Sales, Marketing & Customer Experience (CX).

The model seeks to link strategic boardroom decisions with scalable operational processes. The model is intended to turn innovation into an ongoing process, supporting Wipro’s role in modernising and optimising core enterprise functions.

Wipro’s new integrated model relies on consultancy as the initial transformation catalyst, redefining conventional service models. The solution employs the Wipro Intelligence suite, which offers AI-driven solutions across the client engagement lifecycle. This aims to ensure AI's systematic application, aligning with concrete business outcomes.

At the onset, Wipro Consulting will guide clients through their journeys, collaborating with key executives to define AI strategies, envision future operational models, and lay out outcomes.

During the solution design phase, the consultancy teams will craft AI-enhanced, people-centred operational models. This includes re-engineering processes and scenario modelling to transition from design to execution.

Utilising the Wipro Intelligence suite, Business Process Services (BPS) teams will execute AI-facilitated automation, deliver predictive insights, and ensure continuous improvement across business operations. These AI-centric models, designed for ongoing improvement, seek to facilitate quick bottom-line impact, improved economics, and sustained results.

“Reimagining business processes in the age of AI is core to our clients’ enterprise business transformation strategy,” said Jasjit Singh Kang, Managing Partner and Global Head of Business Process Services, Wipro Limited. “AI-embedded operations, underpinned by deeply contextual solutions, are the future of the intelligence-driven enterprise. This new integrated model will help us deliver on our clients’ demands to build AI solutions designed around persona-based and function-specific processes so they can drive measurable outcomes and real bottom-line impact.” 

As the industry evolves, Wipro's strategy aims to embody the shift towards persona-specific, AI-embedded operations. This model aligns with efforts to modernise intelligence-driven enterprise processes, supporting measurable outcomes and improvements for clients.