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In a bold move, two innovative North East firms are collaborating to make their mark on the global stage. Creative agency Ryze is leading the charge by forging the brand identity for Latos, a pioneering data centre developer. Latos is swiftly expanding its reach across the UK, establishing a network of AI-ready sites designed to address the nation's infrastructure needs.
From inception to execution, Ryze meticulously crafted the Latos brand. This encompasses positioning, identity creation, strategic messaging, and digital design. Renowned for their expertise in shaping brand experiences for tech and SaaS enterprises, Ryze designed a brand for Latos that embodies its mission for building faster and smarter sustainable infrastructure. The resulting visual identity speaks directly to Latos' clientele, cutting through technical jargon with clear, bold communication.
This venture is part of Ryze’s growing creative partnerships within the tech and software sectors. As demand for UK data centres rises, with government investments in AI infrastructure surging, partnerships like these are growing. NVIDIA has recognized the UK as a pivotal location within its global growth strategy.
Latos is currently developing 11 sites in the UK, aiming for 40 by 2030. Each facility is tailored for high-performance computing and real-time AI, featuring standardized designs that ensure rapid rollout and efficient regional deployment.
The Ryze team is dedicated to creating a brand not just for recognition but as a catalyst for opportunities, standing out in a crowded market. Their creative journey with Latos signifies more than just another brand addition; it’s an evolution towards aligning with Latos’ future-focused vision and market disruptiveness.
David Smith, founder, Ryze, said, “This wasn’t just about giving Latos a logo but about shaping a brand that could open doors, attract capital and be bold in a sector where most look and sound the same. That thinking runs through all of our work, whether it’s for a SaaS platform or data centre developer because strong branding isn't defined by sector or subject matter, but by ethos and purpose.”
