Data maturity delivers increased revenue and happy customers

BMC has released findings from its global survey – “Profitable Outcomes Linked to Data-Driven Maturity” – which examines the relationship between data-driven practices and investment, and an outcome-based DataOps strategy.

The need to unlock greater business value from data is clear, and a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen challenges. For organisations using DataOps methodology to support all data-driven activities, 41 percent strongly agree that their organisation can apply data-driven insights to drive business goals compared to only 13 percent of respondents from organisations that do not.

Automation is necessary to scale up efforts around data use in an enterprise-wide, democratised data scenario, and a lack of automation (40 percent), along with data privacy and security requirements (38 percent) and data quality concerns (38 percent), are persistent pain points. However, organisations with more mature data-driven practices, DataOps strategies, and strategic technology investments were shown to deliver better results.

There are multiple reasons to pursue data-driven practices and data-driven maturity. The business outcomes that organisations cited they are most focused on improving through the effective use of data are increased revenue (68 percent), customer satisfaction (55 percent), and cost reduction (50 percent).

Additional findings from the report include:

• 77 percent of respondents with highly mature DataOps programmes report that customer satisfaction has been an area of greatest impact in their organisations’ use of data

• 55 percent of respondents state customer satisfaction as an effective data usage-related spending and strategy goal. Yet, only 39 percent say they are highly effective at using data for customer-facing processes

• The top drivers for organisational adoption of data management tools and processes are data quality and integrity initiatives (57 percent), business insights that drive new revenue (53 percent), and cloud migration initiatives (50 percent)

“Organisations recognise that they are in the midst of a data conundrum and that deeper investments in their data strategies equate to improved business outcomes,” said Ram Chakravarti, chief technology officer at BMC. “Enterprises will gain immense value by considering the entire flow and use of data from sources to insights and action, and having the right tools play a critical role in ensuring that success. Further, BMC’s Autonomous Digital Enterprise framework encompasses the data-driven business as a key tenet, to help our customers thrive now and in the future.”

BMC commissioned S&P Global Market Intelligence to conduct the survey in late 2022. The survey sourced insights from 1,100 IT and data professionals from large enterprises in diverse global regions across various industries and eleven countries.