Big Data: separating the hype from the major opportunities 
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‘Big Data’ is not a new concept. First coined in a 1998 paper, its roots can be traced back to the concept of the ‘information explosion’ in the 1940s. Its potential is seemingly limitless; the ability to make the most of huge amounts of data can provide a boost to...

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Expert Opinions

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By Inna Weiner, VP of Product, Data & AI, AppsFlyer.