Wallix strengthens channel first strategy

The company adapts its Business Partner Program to achieve Unicorn 25 objectives.

WALLIX strengthens its Channel First strategy by consolidating its partner support system to meet new strategic challenges. After achieving the objectives of its previous development plan, Ambition 21, WALLIX is accelerating its Business Partner Program. This is set out in its Unicorn 25 plan, a four-year business plan that aims to take WALLIX into a new stage of development.

To help achieve Unicorn 25 plan objectives, WALLIX has launched a dedicated program for Managed Service Providers (MSPs) to address this growing market. The new program offers a set of cybersecurity resources and solutions to help MSPs create innovative service offers to conquer new markets. One solution is PAM4ALL that is widely recognised as the best Privilege Access Management (PAM) solution on the market by analyst firms Gartner, KuppingerCole, Quadrant Knowledge Solutions, and Frost & Sullivan.

MSPs can also access training materials for engineering, sales, and customer support teams, as well as marketing content tailored specifically for business growth. MSPs will then be equipped to offer different sales approaches to their customers or managed services, regardless of an IT or OT (Operational Technology) environment, and end customers will benefit from the offer that best suits their needs at the time.

"The strengthening of our Channel First strategy is a key step in the development of WALLIX. It is important for us to maintain strong links with our partners who want to support us in our growth, and we are evolving our business partner program to offer necessary support and help them to achieve their business objectives," says Laurent Gentil, Channel Director at WALLIX.

"I am pleased that our MSP offer is taking shape through the creation of a dedicated partner program, that integrates the business partner program and respond to organisational needs," says Ronan Croguennec Head of Practices CSP & MSP at WALLIX.

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