rb2 named new solution partner for Fluent Commerce in the Netherlands

rb2 joins Fluent Commerce’s global partner program and community, which includes industry specialists with a deep understanding of the e-commerce and OMS landscape who are familiar with the key challenges and needs of retail organisations in their respective regions.

Fluent Commerce’s OMS is specifically built for solving complex problems for retailers who ship from multiple locations, through multiple sales channels. The ideal solution for these retailers includes best-of-breed, specialised SaaS platforms and a level of customisation required for differentiation and addressing customer and/or product specific requirements. 

rb2 will manage Dutch customer relations and take care of customisation and implementation of the Fluent Commerce OMS solution. Fluent commerce will provide support, offering their expertise and training of end-users. By partnering with Fluent Commerce, rb2 is adding technical capabilities to their portfolio of leading and global software partners that are a great fit for their current and future customer base.

Chad Hooker, VP Global Channel & Alliances at Fluent Commerce: "The Netherlands is an interesting growth area for us, as companies in Europe tend to be very open to digital products. It’s always important to find the right local partner who knows the market and has the right skills and size. rb2 was a perfect match for us, because they have a strong position in the Dutch market, a good reputation within B2B and experience with the implementation of order management systems. We look forward to building a great business together with rb2 in the region!"

Jeroen van Mierle, Commercial Director at rb2: “We see an increasing demand from customers for OMS’. We have looked into several order management systems that could help us fulfill that customer demand. Fluent Commerce immediately came across as a good fit in terms of market focus and technical vision, including their commitment to MACH architectures. This is important to us, as its adaptability ensures customer platforms are future-proof, giving companies the freedom to choose from the best tools available now and in the future. Fluent Commerce is a great technology partner for us and we are excited about working with them for a very long time."