Friday, 7th August 2020

EU tech spend on the decline

Germany's tech market will likely contract by roughly 5%, while France and UK's could fall by 8–9%

Forrester predicts that, due to the coronavirus and resulting recessions, tech spending in the UK, France, and Germany will decline by 5% to 7% in 2020 from 2019 levels in the most optimistic case. Forrester also forecasts that the UK will be the most vulnerable out of the three countries, with a deeper decline in 2020 and continued, but slightly less negative, declining growth in 2021, while France and Germany are more likely to experience modest recoveries in 2021.

Across all three countries, the impact of the coronavirus on tech spending will vary depending on their approach to managing the pandemic, their economic stabilisation programs, and preexisting economic and political conditions.

Key findings include:

The UK

  • The UK will be most heavily impacted, with an expected tech decline under the more pessimistic scenario of 9.3% in 2020 and a 1.1% decline in 2021.
  • The UK is more vulnerable because of the country's delayed pandemic response, its problematic testing program, and its narrower income support packages.
  • The most likely scenario will see computer equipment sales drop by 9%, communications equipment by 11%, and software spending by 10%.


  • France will be the second-worst-hit country in 2020, with a 6.6% drop in tech spending under a more optimistic and more probable scenario. The country would have the best recovery, however, with a 6.3% growth in 2021.
  • Recovery will likely come sooner in France than in the UK because of its aggressive response to the coronavirus, the financial support its government has provided businesses and professionals, and its strong social safety net and business balance sheets pre-COVID-19.
  • The most likely scenario will see tech consulting services drop by 7%, tech outsourcing by 7%, and software and communications equipment by 6%.


  • Germany will decline less compared to the UK and France in 2020, with a 5.2% drop in tech spending, and will have a mild rebound of 4.1% in 2021 assuming that its economy starts to revive in Q3 or Q4 2020.
  • Germany's recovery will be helped by its extensive COVID-19 testing, strengthened employment support programs, and strong business balance sheets pre-COVID-19.
  • The most likely scenario will see computer equipment sales drop by 8%, tech consulting services by 6%, and software by 5%.

"COVID-19 is significantly impacting tech spending and budgets in the UK, France, and Germany, with the UK looking like it will be hit the hardest in 2020 and beyond," said Andrew Bartels, VP and principal analyst at Forrester. "A key factor in how well a country's economy and tech market will bounce back is dependent on how early and aggressively it acted to contain the spread, as well as its economic stabilisation program in place."

Nearly a third (32%) of consumers would switch providers if a brand’s website is unavailable for mor...
The new proposition enables businesses to adapt to the realities of enterprise transformation, workf...
Netskope Cloud and Threat Report reveals massive shift in user behaviour and increased risk as perso...
New research from Superscript, the British business insurance challenger which recently rebranded fr...
Atos has signed a four-year contract worth £5 million with the University of Oxford to deliver a new...
Apptio has revealed survey data detailing significant cuts to IT budgets and shifting business prior...
The Digital Life Index Report reveals YouTube as the dominant resource for consumers to adopt new ex...
Publicis Sapient, the digital business transformation hub of Publicis Groupe, has agreed to a multi-...