Friday, 25th September 2020

Heathrow reimagines its digital offering

Publicis Sapient - the digital transformation hub of Publicis Groupe - has joined Heathrow as a partner, helping them to accelerate their digital transformation efforts.

Publicis Sapient were tasked with assisting Heathrow to reimagine the future of the digital passenger experience, with the first live example being a recently unveiled re-design and re-platform of, delivered with high quality and at breakneck speed.

With an ambition to provide a contemporary, seamless, and personalized journey to both its existing and new passengers, Heathrow enlisted Publicis Sapient to assist in future-proofing its business, substantially building its audience and commercial revenue whilst migrating several existing websites onto one core platform via AEM (Adobe Experience Manager).

Publicis Sapient worked with Heathrow in the conceptualization and creation of the new digital platform by helping to provide them with business, digital and content strategy, technology and client experience from the outset. The result is multiple efficiencies gained from maintaining a single experience platform: a more seamless user experience aligned with Heathrow’s core brand values and branding, and an initial increase in brand preference.

Nick Shay, Vice President, Travel & Hospitality Lead EMEA of Publicis Sapientcommented:“We are proud to support Heathrow’s digital transformation and help Heathrow to reimagine their business for the future. We look forward to continuing this journey with them in 2020.”

Pete Burns, Director of Marketing & Digital at Heathrow commented “It’s fantastic to be working with Publicis Sapient on our digital efforts. Heathrow is committed to giving passengers the best airport experience in the world, and we understand the importance of innovation in relation to our digital approach. That is why our new website heathrow.comhas been entirely reorganized around the passenger for a seamless, unified offer that is fit for future purpose. We are excited for what we can further achieve together on our transformation journey.”

Heathrow is aligning all of its websites (including parking and retail) under one primary URL to provide a personalized experience to every one of its passengers. Publicis Sapient continue to function as a digital business consultant to Heathrow.

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