Friday, 18th October 2019
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Transforming the customer approach to IT

Pure Storage has introduced 'groundbreaking' additions to its Pure as-a-Service portfolio to make Pure the first and only company to offer a unified subscription that enables complete flexibility across cloud and on-prem solutions. Pure’s approach helps organisations replace antiquated storage systems with fast, flexible resources that fit modern operating environments.

“Customers know that an investment in innovation is an investment in their future. They want services that grow and change as they do. We have heard loud and clear that ease of use, interoperability, and a clear upgrade path drive long term strategic relevance,” said Charles Giancarlo, CEO, Pure Storage. “We started a revolution in the category with our Evergreen model. Now, we’re delivering on our vision of a Modern Data Experience -- data storage delivered as-aservice that allows customers to extract maximum value from their data while reducing complexity and expense.”
As the only storage vendor to offer all of its core products as a service today, Pure delivers the Modern Data Experience -- simple, seamless and sustainable.
●Simple. API-defined storage services, common management tools and actionable analytics.
●Seamless. Storage services that can handle any protocol, any tier and multiple clouds in a single environment.
●Sustainable. Customers buy only what they need, when they need it, and can upgrade to the latest innovation without pain or penalty.
Pure customers are using these products to drive data center consolidation, build multi-cloud architectures, run high availability services, and create an analytics core their company can build around. As CIOs look to drive agility and efficiency, they are increasingly moving toward as-a-service models. IDC research data shows that 58 percent of IT organizations prefer as-a-Service over CAPEX and lease options. And over the next three years, nearly 60 percent of IT Cloud Infrastructure will be consumed as-a-Service, up from 50 percent today.
Targeting key areas of focus for CIOs today, Pure unveiled a range of enhancements to help organizations build a hybrid cloud, transition to fast, consolidated data architectures and derive business value from AI and analytics – all while enabling customers to rapidly recover from IT failures:
●Pure products available through Pure as-a-Service: Pure is leading the industry by offering all of its award-winning core solutions both as products and services - today. The Pure as-a-Service family is a full portfolio of integrated solutions, giving customers choice of both CAPEX and OPEX business models.
·Major additions to our Cloud Data Services portfolio are designed to help customers embrace the strategic value of hybrid cloud. These solutions enable migration of applications to and from Amazon Web Services (AWS) with minimal re-architecture and allow customers to leverage public cloud economics for any use case.
●Through advanced engineering integration with established partners, Pure helps customers unify and manage multiple AI projects across any stage.
●No cold data – this expansion of the Pure Storage FlashArray product line delivers a modern data management experience for customers and NVMe-based flash across the entire stack, without compromise.
●For faster time to insight within VM environments, Pure has introduced VM Analytics Pro, a new feature bundle offered within Pure1. Customers simply need to connect the software to their environment and Pure will map out their infrastructure to efficiently and intelligently discover and resolve issues. Detailed reports will provide holistic information as well as recommendations and will let customers know if an environment adheres to best practices

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