Monday, 25th May 2020

Ivanti fuels channel growth

Ivanti, the company that unifies IT to better manage and secure the digital workplace, has announced significant investment into its EMEA partner community to fuel further channel growth and success and enhance its partner relationships. The company is launching three new EMEA channel initiatives: a new Platinum Elite partner status within its Partner Program to recognise and reward success, a deal registration promotional period to maximise partner profitability, and an enhanced partner portal with new resources and integrated IT systems to drive more efficient business.

The Platinum Elite level will recognise those partners significantly invested in driving the vision of Unified IT to their customers and who have built strategic and collaborative working relationships with Ivanti. Currently, the Platinum Elite partner status has been awarded to four EMEA partners: Softcat, COMPAREX (Netherlands), SCC (France), and invent AG, but the long-term vision is to expand this to include additional partners.


Softcat, a leading IT infrastructure provider in the UK, has achieved the prestigious Platinum Elite status due to its consistent year on year customer growth across all of Ivanti’s solutions. The company has been Ivanti’s Security Partner of the Year for the last two years, winning recognition and multiple awards at Ivanti’s Interchange events. Ivanti and Softcat’s relationship is mutually beneficial and the two are currently working together on a number of market initiatives to add value to customers.

James Baker, Alliances Director at Softcat, said, “We’re thrilled to be one of the first Ivanti partners to achieve Platinum Elite partner status and are excited to see our relationship go from strength to strength. Ivanti's concept of Unified IT blends perfectly with our own offering which adds significant value to our customers’ businesses and has increased our market proposition. We are very much looking forward to continued success and driving additional growth over the coming years.”

In addition to the new Platinum Elite status, Ivanti has taken feedback onboard and will also offer partners increased discounts for deal registration to help drive further growth and build partner investment in Ivanti’s solutions. For Ivanti, its partner relationships are key, and this promotion, which will be available to all Expert Solution Provider (ESP) partners until the end of the year, will reward growth in new customer acquisition and sales of new technology to existing customers.

Ivanti’s partner portal is also undergoing exciting new developments and forms part of a company-wide initiative to maximise efficiency across the business. The portal currently has four main functions: sign up and initial engagement, training and education programmes, sharing of marketing campaigns and assets, and deal registration. The upgrade will be a multi-stage process; the first stage will go live in Autumn 2019 and see a full integration with Ivanti’s internal Customer Relationship Management system, thereby streamlining business processes and enhancing the user experience. This new capability will allow SLAs to be put on all deal registrations to track and guarantee response times; ultimately increasing the speed at which partners can deliver solutions to their customers. Phase two of the update, which will commence in January 2020, will see the potential for distribution partners to quote for new business directly from the portal, and has the goal of enabling order to license fulfilment within 15 minutes, significantly enhancing the customer experience.

James Anderson, Area VP of Channel in EMEA said, “We are continuing to significantly invest in our Channel as our partners are essential to Ivanti’s future success and ambitious plans for growth. Our three new initiatives will help partners to increase their profitability, drive further investment in our technology and significantly enhance the way that they can help us deliver on our promise of Unified IT.”

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