Friday, 19th July 2019
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Jim Ortbals joins Zerto from VMware to ignite CSP growth

As Vice President of Worldwide Channel and Cloud Sales, Ortbals is tasked with accelerating Zerto’s channel and service provider go to market program.

Former VMware and Cisco channel executive, Jim Ortbals, has joined Zerto as Vice President of Worldwide Channel and Cloud Sales. The role will focus on maximizing the tremendous growth Zerto has seen with its Cloud Service Provider (CSP) and Channel Partner ecosystems by unifying Zerto’s channel and cloud teams under the same leadership, creating a single, converged partner strategy.

Since introducing the cloud service provider model in late 2012, Zerto has grown its cloud partner ecosystem to over 350 providers. Ortbals joins Zerto to build on this momentum in a way that enables more hybrid partnership opportunities between Zerto’s traditional channel team, consisting of over 1,800 VARs and Systems Integrators, and the CSP teams.

“As the CSP industry continues to see tremendous growth, given the nature of today’s cloud-focused IT landscape, traditional channel partners are looking for ways to ride the wave,” Ortbals said. “Channel and CSP partnerships are starting to form and traditional lines are beginning to blur. Zerto, as a primarily channel-focused business with more than 2,200 channel, CSP and technology partners, is right at the intersection of it all, and I’m thrilled to be here at this exciting time for the company. Our new converged partner organization will help facilitate the types of hybrid conversations that will provide benefit and growth opportunities for all parties involved.”

Ortbals is a seasoned channel leader with nearly 20 years of experience in the technology industry, including nearly ten years combined in the channel organizations at VMware and Cisco. His expertise is building and developing world-class channel teams and partner ecosystems. Prior to Zerto, Ortbals served in channel leadership roles at VMware, preceded by running global sales at VOSS Solutions, and in sales leadership roles at Allot Communications and Cisco. A Miami University graduate, Ortbals enjoys being engaged in coaching youth sports with his kids in the Kansas City area outside of work.

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