Friday, 22nd March 2019

Micron works with Qualcomm

Micron Technology is working with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, to develop highly advanced solutions for next-generation in-vehicle cockpit compute systems.

The increased level of technology needed to enhance in-cabin experiences requires system-level design expertise and innovation to efficiently accelerate technology integration. To aid in these efforts, Micron is helping Qualcomm Technologies optimise Micron’s new high-density automotive-grade LPDDR4X memory devices for third-generation Qualcomm® SnapdragonTM Automotive Cockpit Platforms. Together, the companies are also working to validate and integrate Micron’s memory solutions into Snapdragon Automotive Cockpit Platforms to provide high-performance reference solutions for Qualcomm’s customers.


Micron’s LPDDR4X memory devices provide a system capacity range between 2GB and 16GB with throughput rates of up to 546 Gb/s. This fast throughput supports high-resolution 3D graphic displays in automotive infotainment systems along with the requisite memory bandwidth associated with compute-intensive platforms ideal for advanced driver-assistance systems (ADAS). The Snapdragon Automotive Cockpit Platforms are designed to deliver higher levels of computing needed for advanced capabilities featured in future-generation vehicles, including highly intuitive artificial intelligence (AI) experiences. The platforms’ design also enables precise navigation capabilities and provides immersive audio and rich visual experiences.


“Tomorrow’s feature-rich automotive cockpits incorporate multiple displays with higher resolutions, in addition to advanced human-machine interfaces (HMIs) and applications — all of which continue to demand higher performance,” said Kris Baxter, vice president of marketing for Micron’s Embedded Business Unit. “Micron is enthusiastic about working with Qualcomm Technologies to deliver next-generation automotive memory solutions that will make significantly richer in-cabin experiences a reality.”


Automotive cockpit compute systems combine traditional multimedia and navigational features with the digital instrument cluster, heads-up display and telematics information — along with an HMI that permits user-configurable displays for a personalised environment. Using AI, these systems enhance the user experience and minimise distractions through features such as voice and driver recognition, as well as driver alert monitoring. Faster computational processing and higher-performance memory and storage are necessary to meet the performance expectations of these cockpit systems. Working with Qualcomm Technologies, Micron is optimising system definition while accelerating time to commercialisation.


“Today’s advanced automotive cockpit compute solutions must have greater compute performance and faster data throughput than ever before,” said Shyam Krishnamurthy, senior director of product management for Qualcomm Technologies. “We are pleased to be working with Micron, a leader in innovative memory and storage solutions, to deliver a high-performance solution that enables automotive manufacturers and Tier 1 suppliers to deliver state-of-the-art automotive cockpit applications in an accelerated timeframe. We’re also working with Micron to integrate their solutions into our telematics units and look forward to extending the working relationship to our automotive platforms business.”

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