Friday, 22nd March 2019

Acronis partners with Manchester City Football Club

Acronis has formed a global technology partnership with Manchester City Football Club. As part of the partnership, Acronis will help the Club to enhance and develop its data backup and storage capabilities.

In top flight football, teams rely on data to review their own performance and analyse the opposition. Developing a winning game plan involves meticulous analysis of many key elements, including passes, touches, set piece goals, player heat maps, and much more —which are studied before, during and after every match in order to get that vital competitor edge over the opposition.

Partnering with Acronis, the reigning English Premier League champions will be able to significantly optimise data management. Having all data, applications, and systems efficiently backed up and ready to be restored, will open new opportunities for what can be done with all available data, helping the club to reach new goals.

“At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers,” said John Zanni, President of Acronis.

Technology, data in particular, is increasingly important to teams in this ever-developing digital age. So much so, that during the days leading up to important matches, data is available through iPads in the Manchester City locker room so that players can review historical data with their coaches and make last-minute adjustments to the playbook. It is also vital for the team to analyse data in their post-match analysis.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Acronis. A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”

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