Thursday, 16th July 2020

Rubrik introduces Velocity Partner Program

Rubrik, the Cloud Data Management Company, has launched the Rubrik Velocity Partner Program, its first global program for resellers.

The Velocity Partner Program, named after a core value of the company, provides new and expanded opportunities for Rubrik's channel partners to capitalize on the Company's momentum and tap into the $48 billion data management market opportunity. The tiered program empowers partners with a framework for differentiation, more sales and technical enablement to build and recognize expertise, and new rewards to support partners who invest in their business with Rubrik.

"Rubrik's unprecedented growth is due in large part to our phenomenal partner ecosystem and our 100% channel go-to-market approach," said Bertrand Yansouni, VP of Worldwide Channel at Rubrik. "Our new Velocity Partner Program expands upon our commitment to the channel by empowering partners to drive their key business initiatives through Rubrik, like building their cloud business or driving more advanced services. We believe this new program will increase the velocity of our partners' success."

Rubrik has been committed to a 100% channel business model since day one. The Rubrik Velocity Partner Program was designed with partner input and incorporates meaningful investments to enable and reward dedicated partners who lead with Rubrik. The program introduces a host of new benefits and opportunities for the Rubrik reseller community including: 
  • A New Partner Program Structure Offering a Framework for Differentiation: The new program includes three tiers (Authorized, Select, and Elite). Classification is based on competency and performance. Requirements will vary based on country and partner size so that every partner has access, and a clear progression path, to the highest tiers. The program also introduces new specializations to recognize unique capabilities.
  • Enhanced Partner Enablement to Build Expertise in Selling and Servicing Rubrik Solutions: Rubrik is launching Rubrik Academy, a new enablement program for the entire Rubrik partner ecosystem, which includes accreditations for partner sales, pre-sales, and post-sales.
  • New Incentives and Rewards: To invest in partners that invest in Rubrik, the Velocity Partner Program introduces a rebate for Elite partners, lead and opportunity sharing, joint marketing funds, and incentives for partner sales and sales engineer representatives in the highest tiers.

The program also introduces a new global Partner Technical Advisory Board, reflecting the value Rubrik places on partner solution engineers' technical expertise. The new program is being introduced at Rubrik's EMEA Partner Conference. Program benefits will go into effect February 1, 2019. Learn more here:  www.rubrik.com/partners.
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