Scientific Revenue, a provider of revenue optimisation services based in San Francisco, has selected Kx as the analytics platform to power its machine learning-based dynamic pricing application. Kx technology will support Scientific Revenue as it moves beyond its core mobile gaming market into other vertical markets and adds functionality to its patent pending technology.
Scientific Revenue is the leader in dynamic pricing in the $100 billion mobile gaming market, with customers including many of the top gaming companies in the world. Scientific Revenue’s dynamic pricing engine delivers greater revenue and more insights for its customers. It is currently tracking the behaviour of millions of app users per day, using machine learning algorithms to set the optimal pricing for each transaction. Customers typically achieve a revenue uplift of 20-40% through the use of Scientific Revenue’s optimisation services.
In addition to the mobile gaming market, Scientific Revenue has entered other markets including desktop gaming, subscription-based broadcast content, OTT video, and loyalty programmes.
William Grosso, Chief Executive Officer of Scientific Revenue, commented: “To do dynamic pricing right requires a platform that can handle billions of pricing events per day. Kx technology’s real time, ultra-high performance capabilities make it ideal to power our dynamic pricing and revenue optimisation platform. Kx has a long history of handling large data sets at high speed and low cost, which will support our growth ambitions as we address a multi-hundred billion dollar market opportunity with our unique technology.”
