Wednesday, 13th November 2019
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ATG chooses Proact for next-generation data centre

Proact has been entrusted with ATG’s investment in a new IT platform for their gambling operations.

ATG has chosen to work with Proact to renew much of its data centre. This solution is a futureproof, “cloud-ready” platform based on the latest converged IT infrastructure technology, an integrated architecture for servers and storage using components from Cisco, NetApp and VMware. One new feature characteristic of our age is the fact that flash memory – which can completely replace conventional rotating hard disks nowadays – is used for all active data storage.
Proact will also be supplying its Enterprise Support and standing responsible for project management and implementation for ATG.
ATG is a modern bookmaker owned by trotting and thoroughbred racing. The IT function is becoming more and more key as ATG develops, because the company’s 1850 also representatives and, frequently, large numbers of online gamblers always need access to the services for games and results.
“We are now investing in order to support ATG’s ambition to become the biggest, most profitable Nordic bookmaker on a global market. Proact has outstanding expertise and offers the ideal solution for our business critical IT with the needs we perceive at present, along with the flexibility and scalability we are looking for to help us meet future challenges,” says Annette R?dstr?m, CIO at ATG.
The same time, this new platform constitutes an element in ATG’s plans for major transformation of their IT organisation. After having used traditional networking and server environments, the company now has its sights set on a fully virtualised environment with emphasis on cloud services.
“It is clear that more and more companies are discovering the advantages of a service-oriented IT function and that they can benefit from technology developed for the cloud, even if they choose to operate services themselves. ATG is a good example of how a private cloud solution can provide strong, flexible support for the business while also meeting extremely stringent requirements in terms of accessibility and performance,” says Lena Eskilsson, CEO at Proact in Sweden
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