Based in Dubai, United Arab Emirates, Fairsystems will leverage its extensive technical expertise in infrastructure deployment and consultancy to market, sell and service Scale products to medium and large organizations in local markets as an exclusive value added distributor. With core principles of passion, simplicity and efficiency, Fairsystems understands the value proposition that hyperconvergence offers customers and is positioning the technology as ideally suited for overcoming the complexity associated with traditional data center architectures.
“We were looking for the right hyperconvergence solution to position locally and we lucked out and found Scale Computing,” said Wissam Stouhi, CEO of Fairsystems. “Most IT managers in mid-sized organizations don’t have the time or resources to manage complex infrastructures. Scale has an edge over competitors in terms of not only its completeness of vision and comprehensive roadmap, but more importantly, in its actual simplicity of usage. You don’t have to be a rocket scientist to use, configure and manage Scale’s solution. This is where Scale technology really excels. I believe there is quite a big opportunity for them in the Middle East.”
Scale Computing’s HC3 platform brings storage, servers, virtualization and management together in a single, comprehensive system. With no virtualization software to license and no external storage to buy, HC3 products lower out-of-pocket costs and radically simplify the infrastructure needed to keep applications running. HC3 products make the deployment and management of a highly available and scalable infrastructure as easy to manage as a single server.
Solution providers and resellers are a critical piece of the company’s go-to-market strategy, with Scale Computing selling all of its products through channel partners rather than through direct sales. With competitive margins, marketing support and award-winning technology, Scale Computing’s Platinum Partners have the opportunities to deliver a solution that has been specifically built for easy deployment and managed by IT administrators who want to spend more time focused on business needs and applications rather than troubleshooting infrastructure and hardware issues.
“It is imperative to team up with the right partners who understand the local markets and ideologies driving purchasing decisions in their regions as we continue to expand the reach of our HC3 virtualization platform,” said Jeff Ready, CEO and co-founder of Scale Computing. “With Fairsystems, we are confident that their passion and drive will best suit us in not only penetrating the Middle East market but in quickly achieving critical mass there. We believe that we have built the proverbial better mouse trap and look forward to a strong partnership with Fairsystems to ensure local organizations know about the value it provides.”
