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This new data centre contains a number of key infrastructure elements that will support the growth of AO across the UK and Europe and provide further resilience and efficiency to its logistical operations.
Andy Hirst, Global Director for Sudlows commented; “AO is one of the UK’s fastest growing e-commerce retailers. A new cutting edge data centre is fundamental to maintaining their impressive growth and will ensure that the logistical and customer services departments have a robust platform to deliver their excellent service.”
David Wilson, Head of Infrastructure for AO added; “At AO we pride ourselves on our commitment to delivering excellent customer service. We are on a mission to give consumers a better way to shop the electrical retail sector and as we look to solidify this position, the physical wellbeing of our hardware estate is crucial as it underpins our ability to deliver an amazing customer experience. Sudlows has designed an extremely adaptable facility that can be rapidly scaled up to support peaks in demand without any interruption to our digital platform or operational resilience. This new energy efficient data centre will support our growth plans over the next five years.”
Established in 2000, AO is the driving force behind one of the largest online electrical retail brands, AO.com, and the fastest growing retailer of major domestic appliances. Having quickly progressed from market innovator to market leader, AO serves 4.5 million customers and is the market leader in growing the UK online market for major domestic appliances. One in four appliances purchased online is bought via an AO website, which as of October 2014 includes its first international website ao.de, which is based in Germany.
