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In its ninth year, the NetApp awards recognise outstanding achievements from within the NetApp UK & Ireland partner community, and acknowledge partners committed to the pursuit of excellence, innovation and quality. The awards were presented to partners who significantly supported customers in their efforts to take their businesses to the next level.
The Marketing Excellence award recognised the achievements of Arrow’s Ideal Data Centre programme, which created numerous opportunities and closed several deals for NetApp channel partners. This innovative approach to demand generation has helped customers across the UK achieve their own ‘Ideal Data Centre.’ It combined original thinking with a strong creative approach through a mix of social media, direct mail, specialised events and telemarketing.
Alison Dennett, Senior Marketing Manager – Northern EMEA at NetApp said: “Strong evidence of ROI over a period of time demonstrated the programme’s strength and success in the industry. It was fantastic to see that Arrow offers a packaged demand-generation programme to their partners that leverages this successful model.”
