Amanda Bedborough joins Datacore as Senior Vice President EMEA Field Operations

DataCore Software says that Amanda Bedborough has been promoted to the new position of Senior Vice President, DataCore EMEA Field Operations. Amanda previously served as the company’s executive level strategist and driver of EMEA go-to-market business initiatives. The positon was created to capture the growing market opportunity and to fulfil the increasing customer demand for the company’s SANsymphony™-V10 software-defined storage (SDS) platform, virtual SAN and hyper-converged solutions. Developing new enterprise account business and expanding our penetration of platform sales within existing accounts will be a primary focus. Amanda will be responsible for driving enterprise sales and programs, building a skilled network of value-added resellers and driving the continued infrastructure investment, new business initiatives and ongoing management of DataCore field resources throughout the EMEA region.

Amanda commented. “I’ve worked with numerous technology companies at various stages of growth and evolution and the opportunity at DataCore, in today’s era of software defined everything, is the most exciting role I have been involved with.”

Amanda Bedborough brings to DataCore over 20 years’ of experience in senior executive IT positions, creating profitable growth for technology companies such as Corel, 3DFX Interactive and STB Systems. Formerly an Executive Vice President, Global Sales & Marketing for Corel Corporation, Amanda is well qualified to assist DataCore on its next stage of transitional growth, driving our go-to-market strategy for customer acquisition and retention, today and into the future.

“Our pursuit of the growing software-defined storage market opportunities and the success of our SANsymphony-V platform and virtual SAN hyper-converged solutions made it important for DataCore to add an executive of Amanda’s calibre to build on our momentum,” said Steve Houck, Chief Operating Officer at DataCore Software. “Amanda is a proven leader and her market experience, initiative and ability to build successful sales teams, develop ‘win-win’ channel partnerships and grow enterprise business accounts will enable us to seize new market opportunities and scale our company to the next level.”