Huawei: An efficient energy infrastructure that underpins IT

DCS UK talks to Wenbin Yao, Director of Strategy and Marketing, Huawei UK, about the company’s plans to grow its presence in the UK market, thanks to its UPS products and its modular data centres, which are already turning heads.

  • 10 years ago Posted in

Q Please can you provide a little bit of background on Huawei as

a company? Many people know of it, but few, perhaps,
understand the company’s complete portfolio?
A Huawei is a global leader of ICT solutions with 170,000
employees. Continuously innovating based on customer needs,
we are committed to enhancing customer experiences and
creating maximum value for telecom carriers, enterprises, and
consumers. Our telecom network equipment, IT products,
data centre solutions and smart devices are used in 170
countries and regions. With annual sales revenue of USD 46.6
billion in 2014, Huawei ranked 285th on the Global Fortune 500.
Q Please can you tell us something about Huawei’s involvement
in the UK market to date?
A Since 2001, Huawei has become a key supplier to all the major
telecom operators in the UK. Headquartered in Reading, Huawei
has offices in London, Manchester and Ipswich. Huawei is the
main supplier for BT 21CN network access and transmission
network, as well as a sole supplier to TalkTalk broadband access
devices. Since 2013, Huawei has been collaborating with BT in
the BDUK project to provide broadband coverage in the remote
areas. In amobiler space, Huawei is the major supplier helping
Vodafone and EE build their mobile networks. In September
2014, EE and Huawei jointly demonstrated 300Mbps 4G
connection in London, the fastest in the world at the time.
Q Huawei is looking to target the UK data centre market with its
portfolio of ‘network energy’ solutions?
A Huawei provides a wide portfolio for data centre IT and energy
infrastructure, including Server, Storage, Communications, and
UPS, Cooling, Modular Data Centre, Containerised Data Centre
and Monitoring solutions. With its business consulting and
solution design capabilities, Huawei is serving more and more
customers in the world and helping them to build an edge in
their business environment.
Q In general terms, what do you believe makes the Huawei
portfolio different from the competition?
A Huawei is a customer-centric company with a technology leading
strategy by investing over 10% of our annual sales revenue
into R&D. Huawei’s products and solutions are planned,
designed and tailored to solve our customers’ challenges. As
an advocate of socioeconomic sustainability, we make every
effort to support secure and stable network operations, and help
customers and industries improve energy efficiency to drive low-
carbon economic growth. By localising our operations and
building a global value chain, we help local innovators maximise
their global value and share win-win outcomes.
Q In terms of the actual products Huawei offers, these cover UPS?
A Yes, UPS is the essential component for data centre energy
infrastructure. Huawei UPS feature high reliability, high efficiency
and high power density with advanced technologies. Huawei
UPS hold a leading position in the industry.
Q And data centre facilities?

A Huawei can provide modular data centre (MDC) solutions and
containerised data centre (CDC) solutions - both are integrated,
modular and scalable designs. All the components like IT racks,
UPS, in-row cooling unit, power distribution, monitoring,
securities, protections and isolated cold/hot aisles are integrated
in a flexible and reconfigurable way. All the components are
designed with state of the art technologies and flexible solution
architecture which gives the possibility to tailor the best fit
solution for each case at the most effective cost. The cooling
system as an integrated part of the Huawei data centre solution,
provides more options for different application, in-row, in-room,
air-cooled, and chilled water cooled.
Q How do the Huawei solutions discussed above help end users
meet the technology challenges they face right now around
issues such as Cloud, virtualisation and convergence, for
example?
A For example, Huawei data centre energy solutions enable the
end users to build a reliable, efficient and scalable energy
infrastructure, this underpins the centralized or distributed
IT infrastructure, and supports the IT business growth smoothly.
Q Presumably as they come under the title of ‘network energy’
solutions, Huawei has focused on ensuring optimum energy
efficiency in the technology they offer their customers?
A Yes, technology leading and green energy is our long term
strategy. We continually invest in energy efficiency improvement,
from module efficiency, to system efficiency, to site energy
efficiency and as well as network energy efficiency, our
98% efficiency rectifier have made Huawei the leading player
in telecom power. Huawei 97% efficiency UPS modules are also
under development, which will set up a new benchmark for UPS
efficiency in the industry The systems of the modular data centre and containerised data centre are also designed to meet
the high PUE standard. Our network energy monitoring product
NetEco will help customers manage and continually optimise
the energy efficiency of their sites and networks.
Q Does Huawei offer any kind of counsulting services as well as
a product/solution portfolio?
A Huawei’s strong understanding of ICT and Energy solutions
will help our customers by providing consulting services. We
have a global data centre consulting team, this team composed
of different areas’ top experts from IT, Energy, Financing, Project
Management, etc, and they transfer our successful experiences
globally, that means our local customers can benefit from our
global experiences and expertises.
Q How successful has Huawei been thus far in terms of
establishing itself in the UK data centre market?
A Huawei has already made its presence felt with the winning of a
big UPS project with a UK public transportation application in
2014. Huawei has also built a successful modular data centre
case for a financial company in UK, as well as the containerised
data centre solution in UK. So far, all the Huawei data centre
solutions have established references in UK market, and these
successful references will drive our business growth in UK at a
faster pace in the future.
Q What more work is there to be done?
A We need to increase Huawei brand awareness in the local
market to understand our strategy, solution and the benefits we
can deliver helping customers and partners.

We also need to better understand our customers, their
challenges, mainpoints and requirements to ensure that our
solution fits the local market better.

More over, we need to do is to strengthen our channels in the
UK market developing more partners and let them understand
what we can achieve together, and how to work as one team
which ultimately will help to establish and consolidate the
partnership and the market position of both.
Q Specifically, what is Huawei’s Channel footprint to date?
A We already have some IT distributors, we are seeking
professional distributors in other sector. we have a number of
reseller and certified service providers in IT and transportation
sectors, but still need more professional partners.
Q How are you looking to develop this?
A We share our benefits with our customers, partners and provide
more support to them, so as to ease their work. We have very
strong account teams in the UK, to develop business
opportunities which can be fed to our partners and help them
to grow with Huawei’s strong solutions and support.
Q What can we expect from Huawei during 2015 in terms of both
the company’s development and technology developments?
A In 2015, we have strengthened our local team, and will provide
more support and better services to our existing customers and
partners as well as new ones. Our new 1kVA– 3kVA single
phase UPS will be launched this year, to bring more value for
our small UPS users.

Box
Q Please can you provide a little bit of background on Huawei as
a company? Many people know of it, but few, perhaps,
understand the company’s complete portfolio?
A Huawei is a global leader of ICT solutions with 170,000
employees. Continuously innovating based on customer needs,
we are committed to enhancing customer experiences and
creating maximum value for telecom carriers, enterprises, and
consumers. Our telecom network equipment, IT products,
data centre solutions and smart devices are used in 170
countries and regions. With annual sales revenue of USD 46.6
billion in 2014, Huawei ranked 285th on the Global Fortune 500.
Q Please can you tell us something about Huawei’s involvement
in the UK market to date?
A Since 2001, Huawei has become a key supplier to all the major
telecom operators in the UK. Headquartered in Reading, Huawei
has offices in London, Manchester and Ipswich. Huawei is the
main supplier for BT 21CN network access and transmission
network, as well as a sole supplier to TalkTalk broadband access
devices. Since 2013, Huawei has been collaborating with BT in
the BDUK project to provide broadband coverage in the remote
areas. In amobiler space, Huawei is the major supplier helping
Vodafone and EE build their mobile networks. In September
2014, EE and Huawei jointly demonstrated 300Mbps 4G
connection in London, the fastest in the world at the time.
Q Huawei is looking to target the UK data centre market with its
portfolio of ‘network energy’ solutions?
A Huawei provides a wide portfolio for data centre IT and energy
infrastructure, including Server, Storage, Communications, and
UPS, Cooling, Modular Data Centre, Containerised Data Centre
and Monitoring solutions. With its business consulting and
solution design capabilities, Huawei is serving more and more
customers in the world and helping them to build an edge in
their business environment.
Q In general terms, what do you believe makes the Huawei
portfolio different from the competition?
A Huawei is a customer-centric company with a technology leading
strategy by investing over 10% of our annual sales revenue
into R&D. Huawei’s products and solutions are planned,
designed and tailored to solve our customers’ challenges. As
an advocate of socioeconomic sustainability, we make every
effort to support secure and stable network operations, and help
customers and industries improve energy efficiency to drive low-
carbon economic growth. By localising our operations and
building a global value chain, we help local innovators maximise
their global value and share win-win outcomes.
Q In terms of the actual products Huawei offers, these cover UPS?
A Yes, UPS is the essential component for data centre energy
infrastructure. Huawei UPS feature high reliability, high efficiency
and high power density with advanced technologies. Huawei
UPS hold a leading position in the industry.
Q And data centre facilities?

A Huawei can provide modular data centre (MDC) solutions and
containerised data centre (CDC) solutions - both are integrated,
modular and scalable designs. All the components like IT racks,
UPS, in-row cooling unit, power distribution, monitoring,
securities, protections and isolated cold/hot aisles are integrated
in a flexible and reconfigurable way. All the components are
designed with state of the art technologies and flexible solution
architecture which gives the possibility to tailor the best fit
solution for each case at the most effective cost. The cooling
system as an integrated part of the Huawei data centre solution,
provides more options for different application, in-row, in-room,
air-cooled, and chilled water cooled.
Q How do the Huawei solutions discussed above help end users
meet the technology challenges they face right now around
issues such as Cloud, virtualisation and convergence, for
example?
A For example, Huawei data centre energy solutions enable the
end users to build a reliable, efficient and scalable energy
infrastructure, this underpins the centralized or distributed
IT infrastructure, and supports the IT business growth smoothly.
Q Presumably as they come under the title of ‘network energy’
solutions, Huawei has focused on ensuring optimum energy
efficiency in the technology they offer their customers?
A Yes, technology leading and green energy is our long term
strategy. We continually invest in energy efficiency improvement,
from module efficiency, to system efficiency, to site energy
efficiency and as well as network energy efficiency, our
98% efficiency rectifier have made Huawei the leading player
in telecom power. Huawei 97% efficiency UPS modules are also
under development, which will set up a new benchmark for UPS
efficiency in the industry The systems of the modular data centre and containerised data centre are also designed to meet
the high PUE standard. Our network energy monitoring product
NetEco will help customers manage and continually optimise
the energy efficiency of their sites and networks.
Q Does Huawei offer any kind of counsulting services as well as
a product/solution portfolio?
A Huawei’s strong understanding of ICT and Energy solutions
will help our customers by providing consulting services. We
have a global data centre consulting team, this team composed
of different areas’ top experts from IT, Energy, Financing, Project
Management, etc, and they transfer our successful experiences
globally, that means our local customers can benefit from our
global experiences and expertises.
Q How successful has Huawei been thus far in terms of
establishing itself in the UK data centre market?
A Huawei has already made its presence felt with the winning of a
big UPS project with a UK public transportation application in
2014. Huawei has also built a successful modular data centre
case for a financial company in UK, as well as the containerised
data centre solution in UK. So far, all the Huawei data centre
solutions have established references in UK market, and these
successful references will drive our business growth in UK at a
faster pace in the future.
Q What more work is there to be done?
A We need to increase Huawei brand awareness in the local
market to understand our strategy, solution and the benefits we
can deliver helping customers and partners.

We also need to better understand our customers, their
challenges, mainpoints and requirements to ensure that our
solution fits the local market better.

More over, we need to do is to strengthen our channels in the
UK market developing more partners and let them understand
what we can achieve together, and how to work as one team
which ultimately will help to establish and consolidate the
partnership and the market position of both.
Q Specifically, what is Huawei’s Channel footprint to date?
A We already have some IT distributors, we are seeking
professional distributors in other sector. we have a number of
reseller and certified service providers in IT and transportation
sectors, but still need more professional partners.
Q How are you looking to develop this?
A We share our benefits with our customers, partners and provide
more support to them, so as to ease their work. We have very
strong account teams in the UK, to develop business
opportunities which can be fed to our partners and help them
to grow with Huawei’s strong solutions and support.
Q What can we expect from Huawei during 2015 in terms of both
the company’s development and technology developments?
A In 2015, we have strengthened our local team, and will provide
more support and better services to our existing customers and
partners as well as new ones. Our new 1kVA– 3kVA single
phase UPS will be launched this year, to bring more value for
our small UPS users.