QLogic enhances Signature Partner Program

“QLogic is modifying its Signature Partner Program to support the launch of new products and technologies recently acquired from Brocade and Broadcom, as well as the strategic direction the company is taking under new executive leadership,” said Henrik Hansen, director of marketing, EMEA, QLogic. “Our channel partners play a critical role in achieving our business objectives, and changes to the Signature Partner Program make it easier for QLogic partners and our mutual customers to achieve success.”

Significant technology and social trends are reshaping the way companies use their IT infrastructures. Cloud computing, mobile devices, virtualization and software defined anything (SDx) present further challenges to technology reseller partners. QLogic offers a comprehensive line of connectivity solutions that enable IT administrators to address changing network requirements. Already recognized by CRN as a 5-Star Partner Program three years running, the Signature Partner Program has been upgraded to help QLogic partners more readily capitalize on these opportunities.

Industry-leading solutions newly added to QLogic’s connectivity portfolio are accompanied by education and training program enhancements, giving partners the tools to successfully address immediate revenue opportunities. QLogic is also launching Enhanced Authorizations, a partner designation earned through qualified solutions training, education and sales. Open to all QLogic partners, Enhanced Authorizations enable partners to earn deeper product discounts and access to greater rewards and benefits through sales of qualified products. The first Enhanced Authorization badge is for qualified Advanced Solutions Partners (ASP) and the sale of FabricCache caching SAN adapters. Future badges for additional solutions are currently under development.

“Any long term channel relationship is based on providing true competitive advantage to address growth opportunities in the UK marketplace,” said Nick Johnson, Sales Director from longstanding QLogic Partner and Infrastructure Provider, Trams Ltd. “With the addition of high-performance, high-quality adapter solutions from QLogic’s recent acquisitions, backed by an easy to scale, tiered structured program, we’re excited about the increased opportunities to help customers overcome their data centre challenges.”

Signature Partner Program tiers have been streamlined from four to three, beginning with the Preferred program tier, followed by Premier status and topping with Elite. Program requirements for all tiers have been modified, so partners can more easily advance and earn greater benefits.

“The Signature Partner Program has been a distinct enabler to expand QLogic sales.” said John Greenwood, Director of Sales at NCE, a long-time QLogic Value-Added Reseller “It is one of the primary reasons why the CRN Awards have recognised QLogic’s channel marketing for the past few years. The new program allows us to go even further and offer the industry’s most advanced portfolio of Fibre Channel and 10Gb Ethernet adapter solutions, leading to profitable opportunities.”