Q Biggest influence?
A My parents, helped me to understand
that challenging the status quo for the
right reasons helps to keep the mind
active and the heart engaged.
Q Most valuable lesson learnt?
A Choose your battles. Microsoft may
have won the operating system battle
but they certainly didn’t win the war.
Q One company to watch (other than
your own)?
A Lady Geek, leading the charge for
removing stereotypes in STEM related
subjects.
Q Going out or staying in?
A Going out- the world is not a small
place however you feel about
globalisation.
Q A book, a movie or the TV?
A A book- it’s a tool of escapism, drives
creativity and reminds me how powerful
words can be.
Q Dog or cat?
A Dog; Not sure I trust the loyalty of cats.
Q Pet hates?
A Liars. There is never the need and
never a good ending.
Q Where does the time machine take
you and why?
A The end of the British industrial
revolution. To see the passion that
drives change, to be part of a society
that will fight for what they want and to
truly understand how when everyone
does their bit directions can be
changed.
Q If you weren’t in Marketing, what would
you like to be in?
A Teaching, advocating the world doesn’t
come to an end if you decide to do
things a little differently from your
friends.
Q In charge for the day, what world
problem would you address?
A Inequality in education. It is the only
platform one can leverage to change
their life in the way they wish to.
Q Guess who’s coming to dinner – your
five guests, (real or fictional characters)?
A Dynamo
Michael Mcintyre
David Attenborough
Sheryl Sandberg
Dumbledore
Q Sport - spectator or participator?
A Participator, get stuck in and give it a
go…what is the worst that can happen?
Q What’s the point of IT?
A To connect the unconnected. Whether
that be ideas, global education,
cultures, technological advancements
not to mention family and friends.
Q When it comes to energy resources (for
data centres/IT) is the glass half-empty
or half-full?
A Half-Full; the change is full steam
ahead, but there is still a long way to
go. Safe to say some of it relates
to mind set rather than technological
advancements. You can provide the
industry with the greatest technology
if the mind set is not right it doesn’t
matter in the slightest. We have to be
welcoming to change.
Q Bring Your Own Device or Bring Your
Own Disaster (waiting to happen at
some point in the future)?
A Bring your own device. People know
their comfort zones. Their devices in
the modern day are extensions to
their limbs seems strange to confine for
standardisation.